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Work Background
BundlHead of Marketing
Apr. 2025London Area, United KingdomOverseeing B2B and B2C marketing for Bundl, an event–hotel partnership SaaS platform, building collaborative campaigns with promoters, ticket agents, and tourism partners to boost on-sale performance and brand visibility, while supporting the commercial team in driving pipeline growth across UK and global markets.
Aico - Intelligent Financial Close AutomationDemand Generation Consultant (Freelance / Interim Contract)
Nov. 2024 - Jul. 2025Built and scaled integrated demand generation programs across paid, content and partnerships, improving ROI tracking and lead quality, and embedding AI-driven processes for automation and sales alignment.
VortexaHead of Growth
Jun. 2023 - Nov. 2023Vortexa is a high-growth startup providing a real-time global analytics platform for energy markets, raised over $60M in funding, focusing on leveraging advanced AI and big data for predictive insights.
* Pioneered the adoption of attribution models, transforming Vortexa's marketing approach and delivering in-depth customer journey insights.
* Optimised resources and fostered cross-functional team synergy, leading to a data-centric marketing and commercial strategy.
* Initiated and developed Vortexa’s first BDR function, creating clear roles, responsibilities, and compensation structures.
* Bridged Marketing, Commercial, and Product Development teams to drive strategic revenue growth.
* Partnered with Revenue Operations to create data-driven dashboards for growth monitoring and increased marketing funnel transparency.
* Defined growth objectives and optimised campaigns, enhancing organisational collaboration and communication.
Festicket operated by LyteHead of Demand Generation
Jan. 2022 - May. 2023Festicket/Event Genius was a startup specialising in event technology and ticketing solutions, later acquired by Lyte, another startup focused on enhancing the live events e-commerce.
* Oversaw global B2B marketing and growth activities along with all B2C customer lifecycle campaigns while playing a key role on our Senior Leadership Team to enable effective leadership of the whole business.
* Managed, expanded and trained the Demand Generation Team. (CRM & Automations, Performance Marketing, Events & Tradeshows)
* Responsible for planning, execution and analysis of inbound and outbound B2B marketing activities and lead nurturing journeys to build brand awareness and increase lead quality, volume and conversion while accelerating pipeline growth and driving revenue.
* Led the successful integration of the marketing department to Hubspot Marketing Hub.
* Worked with the Revenue Operations and Commercial team to create dashboards and reports in Hubspot to monitor marketing-driven growth and optimise revenue funnel.
* Increased MQL volume by 100% YoY with gated content testing and collaborated with Revenue Operations and Commercial teams to create performance tracking dashboards.
NewDayMarketing & Partnerships Marketing Manager
Mar. 2020 - Jun. 2021NewDay is a rapidly growing UK financial services provider offering a range of flexible and scalable digital credit solutions to help customers manage their finances and improve their credit scores.
* Defined and implemented program marketing strategies for NewDay’s partner portfolio, including Amazon, Argos, Debenhams, and Arcadia Group.
* Led the launch of Digital Wallets (Apple Pay / Google Pay) for major retail partners, driving a £13 million uplift in customer spend YoY.
* Managed end-to-end campaign production, focusing on 'Spend Stimulation' campaigns, increasing spend from dormant customers by 65%.
* Developed growth strategies through campaign planning, A/B testing, and customer journey reporting to boost product engagement.
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