I’m a commercially focused marketing leader with 10+ years of experience building and scaling full-funnel demand generation for SaaS, fintech, event tech and hospitality industries. Currently, I lead both B2B and B2C marketing for an event–hotel partnership platform, helping shape its commercial pipeline and go-to-market strategy as an early-stage startup. Working with major industry partners, including Live Nation and AEG Presents, I'm delivering campaigns that connect event organisers, destinations and fans while driving measurable growth.
Previously at Aico.ai, I designed and executed integrated ABM and lead-nurture programs across paid, content, webinars and partnerships, improving lead quality, funnel efficiency and attribution accuracy through HubSpot and GA4. Earlier in my career, I helped scale a ticketing technology company into new markets, doubling MQL volume and contributing to over £2M in new revenue. My expertise spans demand generation strategy, lifecycle marketing, multi-channel optimisation, sales alignment and revenue operations.
I’m passionate about leveraging AI to enhance marketing and sales performance, using it for prospecting, content optimisation, enablement and predictive analytics. By combining creative strategy with data-driven automation, I help organisations streamline workflows, forecast growth and deliver more personalised and effective customer experiences.
Core Strengths
📈 Demand Generation & Growth Strategy
⚙️ Marketing Automation & HubSpot Expertise
🤝 B2B & B2C Campaign Development
🧠 AI Integration in Marketing Workflows
🎯 Revenue Operations & Funnel Optimisation
✍️ Brand Positioning & Thought Leadership
Let’s Connect If You’re
• Building or optimising an AI-powered marketing and sales engine
• Strengthening attribution, RevOps, or full-funnel performance tracking
• Developing partnership and co-marketing strategies that drive growth
• Interested in connecting to discuss marketing and growth in startups and scale-upsMore...