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Network Power<100 people
Roles
🧑💼100%
C-level Executive
Geos
Work Background
C2 Group - Digital MarketingFounder and Partner
Jan. 2020Scottsdale, Arizona, United StatesI believe great marketing doesn’t just reach people—it moves them. Founded with a passion for helping small to mid-sized businesses grow, I've evolved C2 Group into a digital marketing agency that specializes in paid media strategy and placement, content design and development, brand partnerships and website development.
SimonMed ImagingMarketing Manager
Jan. 2018 - Dec. 2020Phoenix, Arizona• Redeveloped brand and media strategy, and launched new advertising and marketing campaign for SimonMed
• Developed and managed all internal and external marketing communications for the sales team (over 100 sales reps), and SimonMed locations (~150 locations Nationwide).
• Oversaw and developed content for all social media platforms, and keep abreast of the latest media trends
• Managed public relations on behalf of the company, and pending the topic will serve as spokesperson when necessary
• Managed website content and updates, online location listings, and oversee patient review management (took ratings from 2 to 4.5 stars)
• Collaborated with internal sales team daily on ways to drive or improve scan volume in various regions
• Partnered with contracted marketing vendors, and manage/maintain relationships
RIESTERAssociate Account Director
Jan. 2012 - Oct. 2018Phoenix, Arizona Area• Oversaw and managed a variety of clients on behalf of RIESTER. Clients included: Idahoan Foods, Lee Kum Kee, Voskos Greek Yogurt, MegaMex (Chi-Chi's and Wholly Guacamole), Choctaw Casinos, Talking Stick Resort, Casino Arizona, The Heard Museum, Citizens Clean Elections Commission, AZ Department of Health (Adult/Youth Cessation and Strong Families Arizona), and Truly Nolen.
• Developed and reported on a variety of campaigns from traditional (print, in-store, out of home, TV, radio) to digital (including social), SEO/SEM, as well as PR, grass roots efforts, and guerrilla marketing. • Created/Developed the communications strategy and advertising campaigns for new promotions/products, events, entertainment, or services in order to build awareness and drive consumers to take action.
• Sold in key values/strengths for all media buys, deciphered and reported on analytics metrics
• Managed allocation and tracking of annual marketing budgets, provided monthly reports and forecasts to agency executives and clients.
David&GoliathAccount Supervisor
Jan. 2011 - Dec. 2012El Segundo, California• Managed Tier II advertising for Kia Motors. • Created and produced an extensive quantity of Radio, Print, Promotional Sponsorships (primarily NBA), POS, OOH and digital projects
• Built and maintained strong, long-lasting Client relationships with the ability to anticipate needs and desired direction
• Supervised all Regional projects and weekly creative TV and Radio rotations including talent, editing, record & mix, and incentive/dealer tags
PitchDirector, Advertising and Promotions
Jan. 2010 - Dec. 2011Culver City, California, United States• Managed Youth and Family Promotions/Advertising for Burger King
• Directed and launched the new BK Kids Meal program, The BK® Crown Program, included new packaging, website, digital ads, pro-social component, TV, radio and in-store signage
• Served as interim BK® digital and merchandise marketing manager at BK® headquarters for three months in Miami, FL
• Managed and launched the 2011 BK® Chicken Tenders campaign – served as both the digital producer and account director
• Supervised the product development with manufacturing agency in Hong Kong to produce BK® Kids meal toys
TracyLockeSenior Account Executive
Jan. 2009 - Dec. 2010Dallas• Managed/Executed promotional and product advertising for 7-Eleven.
• Presented and directed the 2010 Slurpee® gaming promotion that featured online ads, sweepstakes and prize fulfillment
• Administered the 2010 7-Eleven/Rob Dyrdek urban store makeover and skate park in LA, which was also incorporated into Rob’s Season 3 show of “Fantasy Factory”
• Implemented the largest promotional campaign for 7-Eleven, “Domo invades 7-Eleven”, and received “Best Brand-to-Retail Promotion” award
• Launched, managed, and introduced the 2009 Iced Coffee out-of-home, radio and online campaign
Renaissance Meetings and IncentivesOperations Manager
Jan. 2007 - Dec. 2009Dallas, Texas, United States• Managed, executed and produced corporate events for Fortune 500 clients such as Essilor, Orametrix, Worldwide Express, Convio, and Galderma
• Maintained relationships with Clients by serving as primary project and sales manager
• Sold company values and services to current/prospective Clients in order to continue and maintain business
The Richards GroupBrand Manager
Jan. 2005 - Dec. 2007Dallas, Texas, United States• Managed and executed brand advertising campaigns for Zales Jewelers nationwide.
• Coordinated/developed the production, and assisted in the creative design for the 2006 Zales Bridal Campaign
• Organized meeting and presented “Critiquing Creative Work” to the Brand Management Department, including Stan Richards
GREYnycAssistant Account Executive
Jan. 2004 - Dec. 2005New York, New York, United States• Assisted and managed brand and product advertising campaigns for Dairy Queen nationwide.
• Demonstrated ability to effectively organize and manage multiple tasks and projects simultaneously
• Assisted on several new business prospects for the agency, including the US Army and pitching in Washington D.C.
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