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Work Background
Minneapolis Public SchoolsSenior Marketing & Communications Specialist
Oct. 2021Minneapolis, Minnesota, United States- Led a districtwide redesign process for a 20+-year-old network of websites across 70+ schools and 50+ district departments: --- Developed and led a discovery and engagement process, including focus groups; staff, family and community user survey; and various community presentations and feedback opportunities to engage and collect input --- Led the RFP process and vendor selection and change process in coordination with the MPS IT Department --- Led a content audit of the old site across all district departments, schools and programs, significantly paring down content to improve user experience --- Managed website design, build and integrations with our external vendor, ensuring brand consistency and adherence to website accessibility standards --- Coordinated user access and training for website editors districtwide --- Developed and executed internal and external website launch communications - Serve as the district website administrator, providing ongoing support and training to website editors districtwide - Serve as primary editor for internal and external district newsletters, media releases and marketing collateral - Collaborate with the Marketing & Communications Team to execute communications and marketing plans, events, crisis communications and other projects as needed
Bloomington Public SchoolsCommunications Specialist
Feb. 2013 - Sep. 2021Bloomington, Minnesota- Maintained district and school websites and user access, including leading a districtwide website redesign project and providing training and support - Managed production schedule, wrote and edited content for quarterly print community newsletter and weekly staff e-newsletter - Wrote press releases and handled media inquiries - Managed district social accounts (Facebook, Twitter, Instagram, YouTube) and utilized analytics (both in-app and via Sprout Social) to improve performance and grow audience - Shot and edited photo and video for use across publications, websites and social media - Edited video and coordinated video projects including storyboarding, scriptwriting and shoot support - Planned and executed an annual 350-guest award banquet for students and families, including streamlining and digitizing nomination, RSVP and payment processes
Minnesota Timberwolves and LynxWeb Editorial Associate
Mar. 2012 - Oct. 2012Greater Minneapolis-St. Paul Area- Wrote and edited stories and created graphics for the Timberwolves and Lynx team websites, including interviewing members of the team and coaching staff - Updated social media feeds during Timberwolves and Lynx games - Covered Timberwolves and Lynx events, including interviewing and writing community relations stories
Stillwater Area Public SchoolsCommunications Intern
Mar. 2012 - Jun. 2012Stillwater- Served as interim communications coordinator during the leave of the district’s full-time communications coordinator - Wrote and edited content for weekly e-newsletter - Handled press releases on behalf of the district and all district schools - Covered bi-weekly school board meetings for internal and external publication - Edited superintendent communications including columns and letters
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