ABCSEM - Brazilian Seeds and Seedlings Trade AssociationExecutive Director
Aug. 2012 - Feb. 2022Campinas/São Paulo/Brazil• Direction of all the entity's activities; • Strategic, financial and budget planning; • Government relations with mayors, governors, deputies, senators and ministries; • Institutional relations with associations of vegetables, fruits, flowers, chemicals, input distributors and regulatory agencies; • International relations with Governments of other countries; • Strategic alliances and partnerships; • Representation in the written press, internet and TV; • Contextualization and analysis, trends, opportunities and potential risks for the interests of the Industry; • Mobilization and formation of a coalition of the productive sector to discuss existing public policies, as well as to formulate alternative public policies; • Participation in internal and external discussion forums such as Thematic Councils, Sectorial Chambers; Special Commissions, Business Councils; • Actions developed at CNA, IBRAHORT, ABRASEM, among others; • Promotion of agribusiness through specific projects and actions; • Leadership and coordination of multidisciplinary working groups; • Coordination of market research; • Coordination of operational and administrative management, setting policies, planning, organizing, directing and controlling the fulfillment of corporate goals and objectives; • Coordination of communication and marketing activities; • Coordination of Assemblies and customer relationship; • Management of the administrative-financial area, encouraging teamwork and team growth for the development of the entity; • Creation of marketing and social media strategies so that the segment is visible in the agribusiness scenario, promoting the entity's visual identity and communication channels. • Holding of 28 events with the participation of more than 3 thousand people, to promote awareness of the brand's visibility; • Review of 7 standards with regulatory bodies;