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Work Background
Self-EmployedBrand Executive Producer / Senior Producer
Nov. 2023European Based, available for travelAs a Global Advertising Production Specialist, I bridge the gap between brand teams, advertising agencies, and production suppliers, overlooking the end-to-end process and ensuring that campaigns are creative and efficient. Key Accountabilities:
- Plan and provide solutions to brand teams on all aspects of production.
- Manage production projects as producer for brand teams
- Manage the negotiation of all cost estimates with production companies including liaison with brand teams and creative agencies whilst maintaining the correct balance between quality and cost.
- Review all briefs and storyboards to assist project leaders in achieving the objectives of the brief within the desired budget
- Deliver better planning of asset production, amplification of assets and production workflow processes
- Develop and manage Project timetables and deliverables.
- Maintain and develop creative agency relationships along with third-party production, post, sound, and talent agency relationships
- Maintain full transparency on all planned advertising production activities (Digital, TV, Print, radio etc)
- Resolve day-to-day issues related to last-minute changes to advertising productions
- Partner closely with internal business partners, such as procurement, legal, and finance, on all aspects of advertising production execution.
- Manage Usage Rights Information
Philip Morris InternationalHead of Content Production
Jul. 2021 - Oct. 2023London, England, United KingdomResponsible for advertising production across all IQOS Brand categories as the in house production subject matter expert. I manage the ADV productions of the in-house content production hub, which is
responsible for producing multi-million pounds mixed media content campaigns.
Overseeing the content production, I am responsible for supervising the execution, production,
and delivery of 360 IQOS brand campaigns.
Duties and responsibilities:
• Budget management and cost negotiations of 1M+ budgets per production. Allocate
priorities and resources and ensure all projects are delivered on time and on budget while also
advancing our brand identity.
• Evaluate and give clear, constructive feedback on ideas, treatments, and productions.
• Supervise the production process of ATL from the concept phase to delivery.
• Lead & develop the team of producers of internal and external resources in the execution of projects.
• Develop and lead continuous improvement for end-to-end processes and new planning processes.
• Manage and partner with an international roster of production companies in support of the overall production process.
• Manage relationships with key ‘owners’ of marketing and creative functions (such Brand team, toolbox owners, creative team).
• Build and keep a strong working relationship with PMI Procurement.
• Manage the contracting processes of third parties by interfacing with the Legal team.
The Production Advisory GroupSenior Production Advisor across film, TV, print
Jan. 2018 - Jun. 2021Milano, Lombardy, ItalyThe Production Advisory Group is an international organization that provides financial, strategy, and communications consulting services to brands worldwide in order to optimize all communications productions across all media both on line and offline.
As media creative production advisor I advise brands on their Media Production strategy. • Evaluete project feasibiliy • Budget negotiation and cost controlling
• Identify top production partners and talent in the local market
• Protect creative integrity • Evaluate production model and process and develop and implement production Best Practices
• Oversee the execution and production of content in collaboration with other functions, guiding local team through the process from the concept phase to final delivery • Set quality-, cost efficient - and creative standards for the development, production and commissioning of content in the market • Liaise with Marketing Dep, Procurement department, Ad Agency, Production Company, Post-Production Co. and Sevice Production Co.
Craft WWAdvertising Agency Executive Producer
Jan. 2017 - Jan. 2018Barcelona, Catalonia, Spain
Valentina BarbazzaSenior Producer
Jan. 2012 - Jan. 2017Italy, Spain, UK, UAEDuties and responsibilities:
• Overseeing the creation of a commercial TV spot from inception to
broadcast.
• Drawing up estimates and negotiating commercial offers through to client
signing.
• Hiring directors and key production staff members.
• Performing management activities such as scheduling, planning.
• Planning and coordinate all aspects of production to ensure that the final
product is delivered in time and on budget and within the highest quality
standards.
• Conduct meetings with staff to discuss production progress and to ensure
production objectives are attained.
• Resolve personnel problems that arise during the production process by
acting as liaisons between dissenting parties when necessary.
• Monitor post-production processes in order to ensure accurate completion of all
details
The Bigfoot ProjectInternational Producer - F1 ROCKS project
Jan. 2011 - Jan. 2012WorldwideBig Foot Project were responsible for conception & production for global broadcast of all branded content created for this sponsor driven event F1 Rocks
This entailed creating seamlessly integrated films for brands such as Pirelli, Valencia Tourist Board, Ferrari, Lotus, F1, Force India, Kingfisher Airlines and artists such as Jessie J, Jamiroquai, Macy Gray, David Guetta and Metallica.Global viewing figures during our involvement reached almost a quarter billion in 134 countries.
As International producer I was responsable for:
Identifying and selecting audiovisual production offices in the various cities worldwide.
Liaising between executive and local production.
Overseeing correct and effective production progress.
Drafting final statement.
Fish TankCo-Owner/ Executive Producer
Jan. 2009 - Jan. 2011SpainCreating, developing and following up the office’s commercial activities. Creating portfolios for domestic and international clients through the promotion and presentation of the company during its road show.
Drawing up estimates and negotiating commercial offers through to client signing.
Overseeing pre-production/production/post-production to guarantee a finished product that is in line with expectations and complies with economic and time constraints.
Lab NextAccount Manager / Brand and content Manager
Jan. 2008 - Jan. 2009Milano, ItaliaExpanding customer portfolio and managing new commercial relations with existing clientele.
Drafting estimates and negotiating commercial offers through to client signing.
Supervising the drafting of creative proposals and monitoring their conformity with the communication objectives set out in the client brief.
Presenting the agency’s proposals, plans and designs to the client, sending feedback to the agency through meeting reports. Direct participation in executive audiovisual product design, monitoring its feasibility alongside the project team based on time and budget constraints.
Managing relations between clients and prospects during negotiation and design phases, presenting and defending the agency’s creative and productive approach and upholding the communication and target objectives of the client.
Free LanceLine Producer
Jan. 2006 - Jan. 2008Malaga Barcelona MallorcaSetting analysis and drafting estimate.
Identifying material, technical and human resources needed for production as well as the needs of all departments.
Drafting production activity plan.
Selecting technical staff, hiring filming equipment and securing services necessary for production.
Overseeing the identification of locations and artistic staff.
Coordinating the technical area of production and overseeing the effective operation of all departments.
Solving any technical/logistical and economic problems encountered during the various phases of production of the spot.
Drafting final statement.
QUADRANT ENTERTAINMENT Film Production CompanyAssistant Location Manager
Jan. 2005 - Jan. 2005Greater New York City AreaProviding support to the Location Manager
Scouting locations
Dealing with logistics at the location site “How to seduce difficult women” feature film directed and produced by Richard Temchine
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