Apple RetailSenior Manager
Feb. 2012 - Jan. 2025Huntsville, Alabama AreaSenior Manager Apple Retail Implemented and led the Genius Bar Express Program, a customer success initiative aimed at improving phone support efficiency and driving same store sales. Program achieved a 40% reduction in walk-in wait time from 20 minutes to 12 minutes. Successfully converted older iPhones into sales of newer models utilizing trade in and carrier offers, resulting in a consistent year-over-year iPhone growth of 5%. Expanded the program to other Apple Stores, (currently at 25) driving similar improvements in customer and sales performance. Collaborated with business teams on effective B2B sales strategies in a technology environment, focusing on presentation skills, confidence-building and objection handling. Achieved new business sales with a 34% increase year-over-year. Aligned our business vision and values with Customer Account Managers and led new business acquisition up 40% and relationship sales up 25%. Reduced churn of active business customers from 22% to 8% by rebuilding relationships through service and support SaaS programs.
Mentored and coached team members to support their professional growth and development, resulting in 4 internal promotions to Manager and 2 internal promotions to Senior Manager. Collaborated with program management teams to develop and execute the No Customer Left Behind program aimed at improving internal customer satisfaction scores (CSTAT) by 15% and external customer satisfaction Net Promoter Scores (NPS) by 25%, resulting in an 34 point CSTAT increase and an 18 point NPS increase year-over-year. Rolled project out to 30 other stores currently driving significant NPS results in our Market