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Work Background
Director of Business Development
Southern Quality CompanyDirector of Business Development
Mar. 2023 - Oct. 2025As the Director of Business Development at Southern Quality, I develop, coordinate and implement plans designed to increase existing business and capture new opportunities. I was very involved in strategic marketing and operations planning with our executives, setting objectives and identifying methods to reach those goals. Our focus was providing an excellent customer experience and make our customers our biggest fans while providing superior roofing systems for their homes and businesses. Southern Quality Company specializes in roofing contracting in the unique landscape of the North Carolina mountains. They’ve completed roofing contracting projects in Asheville, Sapphire Valley, Brevard, and other towns throughout the Blue Ridge and the Appalachian Mountains down to Greenville, SC. Successfully Increased leads for SQC's sales by 231%. Developing Google Ad words strategies, designed a new Review and Referral program, expanded social media presence and created a strategy using GBP, PMI as well as all social media channels on a designated SM calendar, coordinated events such as Grand Openings for new locations, Halloweenfest, Garden Jubilee, Quarterly Meetings and roofing conferences, golf tournaments etc. On the artistic side, developed artwork for advertisements, swag and giveaways, social media campaign artwork for ads, posts, reels.
President
Potenza Promotions, LLCPresident
Jan. 2012Dallas, TXPotenza Promotions is a marketing consulting company dedicated to helping businesses build stronger brands and grow through reputation-driven marketing. We specialize in strategies that increase 5-star reviews, generate more referrals, and boost overall revenue. Beyond consulting, we’re also a full-service swag and promotional partner—offering creative event giveaways, branded merchandise, and employee gifts that leave a lasting impression. Whether you need a smart social media strategy, custom event support, or promotional products that make your brand shine, Potenza Promotions delivers results that help your business stand out. • Developed 3 applications for increasing 5 star reviews and referrals. Customizable to any business. Dashboard for tracking designed with owners and general managers in mind. • Acculynx specialist so I know how to help with Automations and Reporting. • More than 16 years of sales, promotions and convention/tradeshow/event experience in B2B technology sector • Knowledge of financials, budgets and CRM • Extraordinary ability to meet deadlines • Sound communication and organization skills • Ability to create impressive visual promotions & assemble unique items for special events • Coordinated corporate events for 10 - 1000+ participants (trade show booth design, travel, food and beverage) • Ability to lead teams to achieve success & excellent interpersonal skills • Works well with production and design agencies • Graphic design skills for logo and advertising creation or modification • Computer skills in Adobe Illustrator, Adobe Photoshop, QuickBooks, Microsoft Office, G Suite, Salesforce, Eventbrite

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