Southern Quality CompanyDirector of Business Development
Mar. 2023 - Oct. 2025As the Director of Business Development at Southern Quality, I develop, coordinate and implement plans designed to increase existing business and capture new opportunities. I was very involved in strategic marketing and operations planning with our executives, setting objectives and identifying methods to reach those goals. Our focus was providing an excellent customer experience and make our customers our biggest fans while providing superior roofing systems for their homes and businesses. Southern Quality Company specializes in roofing contracting in the unique landscape of the North Carolina mountains. They’ve completed roofing contracting projects in Asheville, Sapphire Valley, Brevard, and other towns throughout the Blue Ridge and the Appalachian Mountains down to Greenville, SC. Successfully Increased leads for SQC's sales by 231%. Developing Google Ad words strategies, designed a new Review and Referral program, expanded social media presence and created a strategy using GBP, PMI as well as all social media channels on a designated SM calendar, coordinated events such as Grand Openings for new locations, Halloweenfest, Garden Jubilee, Quarterly Meetings and roofing conferences, golf tournaments etc. On the artistic side, developed artwork for advertisements, swag and giveaways, social media campaign artwork for ads, posts, reels.