L'Egiziana Scuola & Accademia per ParrucchieriDirector & Co-Owner
Feb. 2019 - Oct. 2021Foggia, Apulia, Italy- Responsible for marketing, promotion and direct sales of our courses to new potential clients; - Supervised daily operations of the different internal departments including admin office and teaching dept; - Planned yearly review of teaching programs along with experts’ teachers; - Responsible for all marketing and communication activities within the company, from concept to delivery; led research on ICA, market research and evaluations on effectiveness of marketing; - Created new social media editorial plans and campaigns to promote and best position our brand delivering consistent and quality content across Facebook and Facebook Ads, Instagram, Google Ads, LinkedIn and pitched local newspapers for distribution of printed and digital material online; - Assisted picture and video content makers during shootings arranged on-site and off-site, guiding them on actions to take and working close to ensure creativity respected the main goal; - Managed a team of four and executed continuous employees' trainings on social media use, graphic creation (from the rational of the monthly editorial plan to the actual creation of contents) for Instagram, Facebook, Business Manager & Creator Studio, LinkedIn, Whatsapp, Canva, inShot, iMovie; - Conceived, produced and promoted events to raise awareness of our brands, best position ourselves in the market to encourage enrolment in our courses and help existing ones develop lateral skills. Events included Open Days, Hair & Make Up Talent Shows and Creative Days
- Directed transition to online training during the spread of the COVID-19 pandemic to ensure continuity of our services, and trained secretaries, teachers and students on how to use the online platform WeSchool, via zoom meetings and creation of step-by-step guides to distribute; - Led active research of new growth opportunities to develop internally along with public and private bodies (Regione Puglia, Confindustria Foggia);