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FreelanceMarketing Consultant and English Teacher
Jun. 2023Barcelona, Catalonia, Spain
South African MintMarketing Manager
Jan. 2015 - Jun. 2023CenturionDevelop, manage and execute the organisation’s marketing and communication strategy. Lead the marketing team and manage internal and external stakeholders (agencies, industry groups, etc.). Develop and implement a digital & social media strategy. Manage the corporate brand, PR, advertising, and internal & external communication to achieve business goals. Set metrics and report on marketing performance to ExCo and Board. Marketing project management of rebranding, product launches, campaigns and promotions. Lead and develop the marketing team.
ABBMarketing & Communication (MarComms) Manager: Process Automation
Jan. 2011 - Dec. 2014City of Johannesburg, Gauteng, South AfricaDeveloped a marketing communication strategy for the Process Automation Division and each of its 8 business units (Mining, Oil&Gas, Control Systems, Pulp & Paper, Metals, Service, Marine, Turbocharging). Aligned division objectives with the company’s regional and global growth plans and formulated measurement metrics to track and report on marketing communication deliverables. Managed internal and external communications, PR, media liaison, events and trade shows. Represented the Division externally and managed strategic relationships and contacts. Facilitated research and compiled competitor analysis/market intelligence for the division. Managed the Division’s corporate marketing and communications budget.
Nando'sNational Communications Manager
Jan. 2009 - Dec. 2010City of Johannesburg, Gauteng, South AfricaDeveloped and implemented a communications strategy and budget to drive Nando's South Africa's culture and values to its internal and external customers. Supported the marketing and sales teams with communications solutions to drive value and promote the brand. Steered the internal sales programme for the annual ‘Best Performing Restaurant’. Devised similar incentive schemes to drive employee satisfaction levels. Managed Communications staff.
Nando'sArea Marketing Manager
Jan. 2009 - Dec. 2009City of Johannesburg, Gauteng, South AfricaManaged the Nando’s brand within the allocated region; developed and implemented store-specific retail tactics to meet monthly and annual sales targets. Monitored all local marketing initiatives to ensure brand compliance.
Westgate Shopping CentreMarketing Manager
Jan. 2006 - Dec. 2009RoodepoortManaged Westgate Shopping Centre's complete marketing and communications activities- strategy execution & budget formulation; branding, research, promotional & event management; advertising; internal & external communications; public relations; mall branding & signage; media liaison; website content; etc. monthly reporting on marketing to the management committee. Management of marketing staff.
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