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Work Background
Wynnstay Group PLCRetail Marketing Specialist
Aug. 2024Llansantffraidd-Ym-Mechain, Wales, United Kingdom
Llanidloes RFCMarketing Lead
Jul. 2023Llanidloes, Wales, United KingdomDriving all marketing and media initiatives for Llanidloes Rugby Club across digital and offline platforms. Key achievements include leading a complete rebrand of the club to celebrate our 50th Anniversary season, providing ongoing creative direction for our social media channels, enhancing engagement and elevating the club's community presence.
Input Output (IOHK)Freelance Creative Consultant
Mar. 2022 - Jan. 2023My role at IOG was to provide creative support for the Cardano Ecosystem and Communities team whilst raising the creative standards and aligning with the brand guidelines. I would produce themed hero and cover graphics for newly published papers on blockchain technologies, creating detailed technical diagrams and infographics for the audience to digest across digital channels and touchpoints. Working with the team, I would also create materials for the international conferences and blockchain events organised by the Ecosystem and Communities team, including event promotion and venue dressing.
CastoreLead Graphic Designer
Sep. 2020 - Oct. 2021Manchester, England, United KingdomAs Creative Lead at Castore, I came into the business to improve its creative output, implementing a new user-journey-centric process, aligning our e-commerce and retail execution. With a focus on consistent execution across all touchpoints, creating adaptable, multi-use content across all our channels was essential to campaign success. With improved and consistent content, we gained traction with new customers and successfully launched partnership activations whilst running seasonal campaigns. This strategy produced notable results, particularly on Instagram, where followers surged from 23k to 135k, achieving 575% growth. This strategic shift led to a turnover of £31.8m, a 187% surge, and an £8.2m EBITDA profit. From concept to completion, my team and I created aligned seasonal promotions and kit launch activations for our e-commerce and retail channels and for our partnership clubs. Overseeing the entire process, from conceptual development, art direction for photoshoots, and crafting comprehensive campaign guidelines for the team to work to, this systematic approach not only streamlined content production but helped in the professional development of our junior design team, allowing them to take ownership of mini-campaigns within the over-arching campaign. Additionally, I developed and designed the inaugural Brand Guidelines and Business Pitch Deck for the brand, pivotal in securing multi-million-pound contracts with prestigious entities such as the English Premier League, International Cricket, Gallagher Premiership rugby, and Formula One racing teams. This strategic alignment propelled Castore’s valuation towards a billion pounds, currently around £750m, a monumental leap from its initial £9m valuation upon my arrival.
American GolfLead Graphic Designer
Aug. 2017 - Sep. 2020Warrington, Cheshire, United KingdomIn my initial role at American Golf, I designed and executed promotional campaigns, creating a range of materials for in-store displays, large-scale graphics, and dynamic digital content. Recognising a gap between departments, I advocated for an aligned execution, leading to my promotion to Lead Creative Design. Once in this position, I crafted comprehensive campaign guidelines for stakeholders and designers to adhere to, ensuring the aligned approach execution. This approach not only re-established American Golf as a creative authority in Europe’s golf retail sector but also significantly boosted engagement metrics. We saw a remarkable increase in email open rates with a rise in click-through rates too, an increase in Instagram following and product click-throughs. Additionally, we witnessed an increase in hero banner interactions on the revamped AG home page over a 6 to 12-month period. Furthermore, I created updated Brand Guidelines and new POS Guidelines in both Pound Sterling and Euro, ensuring a cohesive visual identity across markets. This played a crucial role in maintaining a strong brand presence.
First ArkGraphic Designer
Dec. 2016 - Jun. 2017Prescot, MerseysideI created better brand consistency for the First Ark Group and its various sub-brands. My tasks included designing materials such as website graphics, brochures, new resident packs, social graphics, promotional materials, Mailchimp email campaigns, project fact sheets, infographics, Powerpoint presentations, sponsorship brochures, and membership application brochures. I also maintained websites and social media graphics.
FreshfieldBrand Consultant
Aug. 2016 - Dec. 2016Preston, United KingdomAs a brand consultant and creative support provider for various Freshfield clients, my responsibilities included the following tasks: brand development for www.thisiscuerden.co.uk, branding, packaging, and supporting materials for European Freeze Dry's new range at www.summittoeat.com, creative support for www.exova.com, designing brochures and promotional flyers/posters for www.dalmenyhotel.co.uk, and brand development for Marketing Lancashire.
International Festival for BusinessGraphic Design Manager - IFB2016
Mar. 2015 - Aug. 2016Liverpool, United KingdomResponsible for the artistic direction of the International Festival for Business 2016. This involved:
• Creation of the festival brand guideline
• Management and development of the festival brand
• Designing and tailoring 83 brochures for the festival which included the main promotion of the festival, Liverpool Whats on Guide and sponsorship proposals • PowerPoint presentations which helped bring in over £9million worth of sponsorship and investment
• Multiplatform advertising campaigns across print, digital, email and social media
• Application of the IFB2016 brand to the 8,100m2 venue
• The conception and development of the Blue Skies stage which was at the heart of the festival venue.
• Event collateral including pull up banners, curved wall stand, brochures, flyers, digital screen graphics and presentations
• Management of junior and freelance designers as well as outside media agencies such as PR and Web
• Liaising with printers in the production of management of print production brochures, stationary, flyers, posters, pull up banners and curved wall stands
Sure Save LtdLead Graphic Designer
Jan. 2013 - May. 2014Liverpool, United KingdomAs a creative team leader for yoursuresave.com, I oversaw a small team that included a Junior Web Developer, a Copywriter/Social Media Marketer, and myself, reporting to the executive level. Upon starting, I developed the company brand whilst improving the UI performance of our website and price calculator. There was also a focus on creating more engagement across social channels and CRM output with more informative content and a better user journey for potential customers. • The development company branding, advertising both online and offline • The rebranding of the website.
• Creating and developing CRM/emailer campaigns • Creating engaging advertising campaigns across a number of different media platforms
• Creating new UX design in order to make the switching process easier for our customers
• Expanding and developing the company's social media output• The development company branding, advertising both online and offline • The rebranding of the website.
• Creating and developing CRM/emailer campaigns • Creating engaging advertising campaigns across a number of different media platforms
• Creating new UX design in order to make the switching process easier for our customers
• Expanding and develop the companies social media output
Kukri Sports LtdGraphic Designer
Feb. 2012 - Jan. 2013Preston, United KingdomI created a wide range of materials both on and offline, including email campaigns, social media graphics and event advertising for Kukri customers. I created spacial designs for retail environments as part of product launches and I would also provide logo development for new customers/teams including rebranding exercises, and graphics for t-shirts and hoodies. My skills and expertise allowed me to deliver high-quality materials that exceeded my clients' expectations.
Carpenters SolicitorsBrand and Design Consultant
Jan. 2012 - Jan. 2012Birkenhead, WirralI was hired for a short term contract to develop a new creative direction for the company branding for employment fairs where the company planned to attend. This involved the creation artwork for marketing materials such as: • Business cards • Letterhead • Compliment slip • Leaflets • Pull up stands • Large curve wall stands • T-shirts/Uniform • Branded promotional pieces such as pens, cups, notepads and keyrings
GT Law SolicitorsGraphic Designer
Mar. 2011 - Sep. 2011Knowsley, MerseysideUpon starting at GT Law solicitors I was tasked with the brand development of the business due to rapid growth development. This involved the creative development of the solicitor's advertising across print and digital, stationery, event and conference materials, a website redesign and a refinement of social and email content, all pulled into one uniform brand style.
Wests Design ConsultantsFreelance Graphic Designer
Oct. 2010 - Oct. 2010I was contracted to work with an Interior Designer to produced artwork for a new Chelsea FC store in Kingston-Upon-Thames. This included: • Create POS, wall graphics, signage and support imagery around the store. • Themed changing room and till area. • Format and edit supporting imagery to appropriate merchandise areas. • Brand up designated Adidas section of the store. • Create front of shop signage.
Palfrey GreerFreelance Graphic Designer
Mar. 2010 - Nov. 2010St Helens, MerseysideI produced a wide range of materials both on and offline such as: • Create branding for new business start-up and SME’s. • Create and promote vibrant advertising campaigns and advertise them in local press, billboards, lamp post banners, pedestrian signs, town boundary signs transport graphics and support brochure which was distributed throughout the borough. • Design layout designs for brochures, prospectus, leaflets and catalogues. • Provide web layout designs for web design for various projects.
Freelance (Self employed)Designer
Sep. 2007 - Jan. 2010United Kingdom, LiverpoolUpon graduating, I freelanced and gained worked experience working at various studios and organisations across the North West of England. This included:
Black & Ginger, Liverpool
Uniform, Liverpool
St Helens Council
Wigan Council
TBWA Manchester
Chill out Spa, Knowsley
West Park Rugby Club
St Thomas of Canterbury Church
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