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Work Background
Dentsu CreativeChief Product & Growth Officer
May. 2023 - Dec. 2025SingaporeAs Asia's leading communications holding group, my key responsibilities were to lead the product and growth strategies across our existing client portfolio as well as overseeing our new business and though leadership actives across our Asia network. Working directly with the market CEO's and MD's as well as the creative and strategy leaders across our markets, the growth role led the One dentsu integration across the wide set of practices that dentsu operates in media, technology, creative and production as well as the specialist practices like gaming, healthcare and entertainment. The role reported directly into the regional Japanese management team
dentsuGrowth Officer
May. 2023 - Dec. 2025As Asia’s leading communications holding group, my key responsibilities are to lead the development of product and growth strategies across our existing key client portfolios as well as for overseeing all our new business and thought leadership activities. Working directly with in market CEO’s and Creative Directors, regional strategists and the regional marketing team, the growth role leads the one dentsu integration across a wide set of practices that dentsu operates in media, technology, creative and production as a well as specialist practices like gaming, healthcare and entertainment. This role reports directly into the regional Japanese management team.
Balanced Living AsiaOwner
Sep. 2018SingaporeI am the owner of a wellness focussed group of businesses in Singapore covering functional medicine, diagnostics, gut health food solutions and advanced water filtration and this is an open invitation to discuss collaboration, partnerships, franchising and other investment opportunities. Balanced Living - https://balancedlivingasia.com - began life in 2009 with humble beginnings as one of Singapore’s first natural health clinics and today boasts a unique natural health pharmacy, a community of 10 practitioners and an event space dedicated to deepening preventative health management solutions in the community. With 15 years of diagnostic data at its' disposal and an ever increasing specialism in gut health, the business has a unique view of modern health issues underlined by the role of nutrition and supplementation to solve them. The Living Cafe - https://thelivingcafe.com/ - was born in 2011 from our clinic with a menu uniquely designed and dedicated to low inflammation and gut health. As an ecosystem business with a considerable delivery ecosystem across all the regular platforms and is leveraging data from the clinic to create personalised based meal plan solutions to further preventative health solutions for its' customers. We are also looking to deepen the role we take in consumer health by working with upstream farmers and growers that focus on regenerative practices and nutritional density. Epic Water Filters - https://epicwaterfilters.com.sg - is a next generation US made water filter brand that has enjoyed exponential growth in the US and we have been very proud to have been the distributor here in Singapore for the last ten years with sales now reaching well over $1 million. There simply isn’t a better filter out there that aligns with the health needs of this portfolio and we are now in final preparation mode for a UK launch and are looking for partners to help with community marketing and retail growth outside of the Amazon platform.
TBWA\AsiaRegional Director - Business Development
Jan. 2016 - May. 2023Singapore
TBWA\Director Business Marketing
Jan. 2016 - Apr. 2023Operating at a regional level my responsibility is to support all our market leaders drive the revenue, reputation and relationships of all our agencies businesses in the region. This responsibility sees me work horizontally across our Omnicom Holding Group as we look to provide a highly collaborative and innovative set of service models that protects and drives growth. Key highlights include: Developed an ongoing regional growth plan in line with all our individual market profit plans which is driven quarterly Developed a series of thought leadership programmes with over 20 speaking engagements currently fulfilled Generated in excess of $100 million of incremental revenue Developed new client bridge heads in ESG, consulting, data services & Web 3.0
The Integer GroupRegional Managing Director - Asia Pacific
Jan. 2011 - Dec. 2018Singapore
TBWA\Group Director
Jan. 2011 - Dec. 2015SingaporeOperating at a group level my responsibility was to develop our specialist services businesses as both single entities as well as an integrated suite of strategic services working together for deeper client engagements. These strategic units include shopper-marketing strategy solutions with The Integer Group, media-relations & social media services solutions with T-PR and production & campaign management services with E-Graphics, as well as developing consulting revenues across our business group. All supported as part of my new business role with the global teams.
TBWA\ Group SingaporeManaging Director
Oct. 2006 - Jan. 2011SingaporeMain areas of responsibility: Full operational P&L management with responsibility for driving agreed revenue and margin targets – in excess of USD 25M revenue per annum New business growth with a number of high profile wins to my credit including Singapore Airlines, Resorts World, Corona, VISA, Energizer and a host of Singapore based clients Talent – recruitment, training and development – churn ratio of less than 20% Culture development programmes Awards – in excess of 100 creative and effectiveness awards
Tequila Asia PacificRegional Development Director
Jan. 2005 - Oct. 2006Singapore
TEQUILA\ Asia PacificRegional Development Director
Jan. 2005 - Oct. 2006London, United KingdomFollowing the success of several network client opportunities, I stepped in to a regional role to start the process of building legitimate network capability helping offices drive better talent and better revenues. Spending considerable time in all the key Asia Pacific markets including China, India and key ASEAN markets
Tequila SingaporeGeneral Manager
Jun. 2002 - Dec. 2004Singapore
TEQUILA\ SingaporeGeneral Manager
Jun. 2002 - Dec. 2004Upon moving to Asia, I joined TEQUILA\ Singapore with immediate responsibility for driving growth and taking full operational control of all existing client base. Steered the business through the SARS episode safely and led the global pitch for Standard Chartered Bank, which grew our business significantly as the required pre-cursor for the integration with TBWA\. Key client experience covers many categories and includes - HP, Philips, Pernod Ricard Brands, Standard Chartered Bank, VISA, BMW, ESPN and a host of local and regionally orientated accounts.
Carlson Marketing Group - LondonDirector
Feb. 1994 - Jan. 2002London, United Kingdom
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