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Work Background
Azul Brazilian AirlinesProduct Owner
Jan. 2022São Paulo, SP - BrazilLeadership and management of Digital Analytics projects, with a direct focus on increasing revenue and optimizing sales performance for the Company's Website and App.
• Management of a software team with 5 members, using agile methodology. • Understanding the needs and challenges of internal clients, transforming these demands into effective solutions aligned with organizational objectives. • Liaison and management of multifunctional stakeholders (6 business areas and 7 technical areas) for software development on digital channels, driving commercial results. • Leadership of the complete digital product development cycle, from concept to launch, focusing on creating solutions that generate commercial value and enhance the customer experience. • Involvement in the development of Marketing and CRM strategies that boosted customer engagement and loyalty, contributing to growth in both customer base and revenue. • Development of strategic reports for senior management, providing actionable insights to increase revenue. • Conducting training sessions for business teams, enabling them to interpret and apply data for decision-making. • Agile crisis management and data-driven decision-making, mitigating revenue losses and ensuring continuity of digital commercial operations. • Implementation and management of advanced Data, Marketing, and CRM tools (e.g., GA4, Adobe Data Collection, Data Cloud), significantly optimizing Azul's commercial and digital performance. • Development of A/B tests and Personalization via Adobe Target to increase conversion rates.
Achievements: Achieved a 5% increase in purchase flow conversion and doubled conversion on the Mobile Home environment of the Website. Agility in analyzing key indicators enabled the resolution of digital crises in less than 1 hour, preventing estimated revenue losses of up to 30%.
Americanas SACommercial and Financial Planning Analyst
Jan. 2021 - Dec. 2021Rio de Janeiro, RJResponsible for managing Promotional Levers across 35 departments through negotiation with suppliers and commercial teams, focused on maximizing results and optimizing costs to drive the Company's sales growth. • Planning and management of high-performance commercial campaigns based on advanced data analysis and modeling, using statistical methods, resulting in optimized sales and profitability. • In-depth analysis of customer profiles to strategically direct investments in commercial initiatives. • Development of automated dashboards and reports to support commercial, financial, and marketing decision-making, facilitating insights for business growth. • Presentations and negotiations in English regarding the Company's analyses and strategies, demonstrating proficiency in international communication.
Achievements: Reduced the cost of a commercial initiative while maintaining high sales, resulting in 20% more revenue during promotional periods
Aviation CultMarketing and Content Analyst
May. 2020 - Dec. 2021Education and culture platform for aviation professionals. Main activities:
-Develop technical content on aviation.
-Structuring product launch strategies.
-Acquisition of new users. The Aviation Cult teaching platform was developed to disseminate aeronautical knowledge to all aviation professionals, establishing a channel to strengthen aeronautical culture, through documentaries, courses, contact with companies in the sector, among other activities.
Raccoon Marketing DigitalNew Business Specialist, Latin America at Raccoon Marketing Digital
Mar. 2019 - May. 2020São Carlos e Região, BrasilResponsible for the company's prospecting sales and lead qualification process, as well as the market intelligence development for several different markets in which the company operates. Main activities:
- Analyze and develop marketing strategy and media plan - Taylor commercial offers with custom pricing models - Market Intelligence development - Acquire new business accounts through prospecting sales - Lead qualification - Sales Manager Support Raccoon was founded by two former Google employees.
UFSCar Dragão Branco AerodesingPresident (Capitain)
Nov. 2015 - Dec. 2018São Carlos e Região, Brasil- Team leader of 35 people to develop the project of a radio controlled cargo aircraft for the participation of SAE Aerodesing Brasil 2018. Achieving 35 positions better in relation to the year I joined the team; - Wind Tunnel test ; -Develop an aerodynamic project, reaching the goal of being among 10 best projects in 2017. Getting the position of 7th place, 20 positions above the previous year; -Management of manufacturing stages according to team schedule and objectives; - Management of the resources so that they are destined in correct and effective way; -Preview of project resources and needs; -Project risk management; -Analysis of the main points needed for the project to be among the top 10 in the regular category that has 60 teams involving Brazil and other Latin American countries; -Innovative aerodynamic analysis compared to previous years; -Development of a risk analysis for aerodynamic design improvements; - Strategic division of tasks according to the profile of each project member; -Develop an aerodynamic project, reaching the goal of being among 10 best projects in 2017. Getting the position of 7th place, 20 positions above the previous year;
Azul Brazilian Airlines
São Paulo, SP - Brazil
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