buyMyplace.com.auChief Operating Officer
Dec. 2018 - Jul. 2019Melbourne, AustraliaAs the Chief Operating Officer, my activities cover a wide scope of responsibilities, including:
- Collaborating with the CEO and Executive Team, developing a ‘new world’ strategy, designed specifically to re-focus on the core offering, transition into different ownership, focus on cost reduction techniques and ensure steady business growth
- Lead the Sales, Customer Service and Marketing teams, ensuring a strategy alignment and continual high-quality deliverables
- Weekly presentations to the Executive Team, detailing the application of our new strategy improvements, and highlighting areas of risk
- Daily, weekly and monthly financial reporting and analysis, continually refining our short-term and long-term financial forecasts
- Executed and optimised marketing strategy across all channels, including SEM, SEO, TVC and Social Media, effectively improving ROI by 27% over a 10-week period
- Drive multiple go-to-market efforts, accelerating the business through sustainable growth
- Exceeded all financial targets up to February 2019, including the revenue target of $199K, achieving $211K whilst reducing the market spend by $15K
- Continually improve the customer service experience, resulting in a steady increase in customer satisfaction levels
- Re-structured and negotiated external vendor agreements within the operational, marketing and sales verticals by up to 40%, effectively supporting the cost reduction business KPI
- Improved the Average Order Value by 5% of the yearly average in H1 of FY19, driven by an intentional focus and shift in sales mix, driving more profitable sales