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Work Background
Surrey Cadillac Limousine Inc.Executive Manager- Business Operations and Development
Jan. 2015New York, NYOversee and manage Accounts Payable & Receivable, for over 200 private and corporate clients including New York's elite families and corporate institutions. Sole Human Resource manager for over 40 employees. Manage a fleet of over 30 luxury vehicles. Lead all internal and external communications and marketing standards and practices. Maintain current client relationships while fostering new business. Successfully streamline internal operations by implementing new programs and policies, ultimately changing corporate idiosyncrasies. Evolving corporate identity to include newer technology, and increasing the overall satisfaction of our working partners and clients. Special Projects: Surrey Cadillac Celebrates 80 Years in Business! * Creating a year long celebratory campaign for the company's 80th year in business. This campaign included an organizational overhaul to all company logos, brochures, supplementary marketing materials, company website, and social media platforms. With the intention of celebrating a milestone year, as well as reinforcing client relations, outreach and activation of clients who had not used services in over a year, and new client outreach. (Link below) * My portfolio of work is digitally available on an e-portfolio application: http://bit.ly/EPcaityk *
Westchester Medical Center, a member of WMCHealthAsst. Manager, Marketing & Community Relations | Maria Fareri Children's Hospital
Apr. 2014 - Jan. 2015Valhalla, NYAssistant Manager for marketing and community relations at Maria Fareri Children's Hospital. One third of the Children's Miracle Network Hospitals' fundraising & program management team, I was charged with strengthening national sponsorship partners, enhance local market connections, while seeking new sponsorship opportunities. Cultivate one of the fastest growing fundraising programs through CMNH, collegiate dance marathons - logistical advisement, program orientation & implementation with local universities within the Hudson Valley and Fairfield County. Successfully surpass 1 million in fundraising since Maria Fareri Children's Hospital became a Children's Miracle Network Hospital. Content creator and copyeditor for web and social media. Lead in event planning and execution geared around fundraising or patient spotlight while seeking additional press, opportunities. Publish and supply press releases for hospital media partners. * My portfolio of work is digitally available on an e-portfolio application: http://bit.ly/EPcaityk *
Pace UniversityAdjunct Professor - Media Communications & Visual Arts
Dec. 2013Pleasantville, NYUtilizing technologies and communication tactics to reach the Gen Z student of today, my classroom approach and style is very much in line with "real world" experience. The goal for every one of my students is to walk away from each course with practical experience and a transferable skill-set to support their future careers in communications. Students are expected to complete multiple projects within each course, to which can be included in their portfolios of work. They also have the opportunity to have a one-on-one session to review and format their resumes and work in order to gain employment or internships in their desired field. Writing for Public Relations: Instruction, analysis and practice in writing techniques for effective placement of information, including press releases, brochures, and other public relations copy. Students are required to critically analyze public relations copy and procedures within current Public Relations practices and current events. They must also examine the effectiveness of past and emerging communication platforms. Event Planning for Public Relations: This course is designed to educate on the variety of aspects involved in large-scale and professional event planning. The focus is on advancing the understanding of how to create a vision and strategic planning, understanding various marketing strategies, budget management, timeline design and assessment. SOME STUDENT FEEDBACK: "Love this professor's teaching style. Right to the point and always helpful and teaches the material straight forward. Never a dull moment because she is always relating the material to real world scenarios." "She loves her field and encourages the class to stay involved both in the class and in the industry. We truly learned so much from the hands on experience she focuses on." "Professor K. is the best. She relates to the students and really engages with them"
Pace UniversityCoordinator, Student Development & Campus Activities
Aug. 2010 - Mar. 2014Greater New York City Area- Lead in creation and distributuion of Marketing for the SDCA office, and during the summer months I am the lead coordinator in recruiting 500+ students to freshman orientation. - Coordinator and co-facilitator for more than 1300 events within a six month period - Lead for all marketing initiatives, from conception, production and implementation; manager of website, and all social medias - Registration Coordinator, and Program Relations for New Student Orientation and worked alongside developers to create a user and administrator friendly registration system - Departmental Contact between Admissions, Marketing & Enrollment Management departments to increase enrollment and retention - Manager of department finances specifically pertaining to Accounts Payable, Contracts, and Purchasing. - Supervisor of 10 student staff members, the Department Marketing Intern and the VP for Finance in Student Government and overseeing a half a million-dollar budget - Advisor and mentor of several organizations in programming, planning, and implementation, teambuilding, leadership & marketing - Present on effective marketing, organization reputation and finance on a semesterly basis.
Pace UniversityCoordinator, New Student Orientation Program
May. 2010 - Aug. 2010Pleasantville- Assist in updating and implementing a New Student Orientation to Pace University Freshmen Class of 2014. Act as a live on staff member for each program in a building with aproximetly 140 new students at a time. - Train and supervise a staff of 14 Orientation Leaders, for four consecutive orientation sessions that are three days and two nights on the Pleasantville Campus. - I organized and facilitated training for the Orientation Leader staff during the entire month of June, and then preceeded to facilitate operations of the Orientation four programs during the month of July.
Westchester Medical CenterIntern - Marketing and Media Relations Department
Jun. 2008 - Aug. 2008United StatesI worked for both Westchester Medical Center, and Maria Fareri's Childrens Hospital. I assisted on multiple marketing projects, testimonial videos, copy editing, podcast editing, assisted in the management of their Social media pages, and managing photoshoots.
Environmental ControlOffice Manager and Executive Assistant
Apr. 2008 - May. 2010New Rochelle, NYCreate a business billing & filing infrastructure for all clients, including the New Rochelle Board of Education. Assisted on the layout and compiling of Leed Certification Proposals for the USGBC.
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