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Work Background
GleedsExternal Content Manager
Sep. 2024 - Aug. 2025Manchester Area, United KingdomResponsibilities • Amplified Gleeds’ digital authority on LinkedIn, the firm’s primary communications channel, by architecting insight-led storytelling campaigns and content delivery that achieved 8% YoY follower growth, elevated engagement from 6.9% to 11.7% (+70%), and increased CTR from 7.6% to 9.4%.
• Led end-to-end content creation for the global website, including producing high-performing new pages, case studies, and executive thought leadership that amplified authority and search visibility.
• Directed production of high-impact corporate reports, including the Gender Pay Gap Report 2024 and Gleeds Foundation Report 2025, along with strategic award submissions that secured Gleeds a top 10% ranking in Building’s Top 150 Consultants of 2025.
• Oversaw international marketing initiatives across 27 countries, while strengthening brand equity through targeted campaigns in growth sectors such as Data Centres and Digital Infrastructure.
• Applied performance analytics and trend evaluation to shape content strategy, while interpreting metrics, audience behavior, and SEO data to identify high-performing themes, refine campaign timing, and continuously improve content ROI.
• Functioned closely with designers and videographers to conceptualize and produce visually compelling campaigns and multimedia assets, and ensure alignment between narrative direction, brand tone, and creative execution across all digital platforms.
• Partnered with Internal Communications to repurpose high-performing content for both internal and external audiences, co-managed nationwide Teams presentations, and pioneered crossover campaigns that aligned employee engagement with brand storytelling.
• Provided strategic oversight and mentorship to a Social Media Executive, establishing content performance frameworks, career development plans, and consistent creative excellence.
Staysure GroupContent Manager
Mar. 2023 - Sep. 2024Manchester Area, United Kingdom• Oversaw a full-scale website rebrand and defined a new tone of voice and content architecture aimed at enhancing customer trust and improving time-on-page and conversions across segments.
• Developed and implemented editorial content strategies that boosted organic visibility, strengthened keyword performance, and expanded audience reach through insightful, compliance-aligned storytelling.
• Led the CMS migration to Magnolia, while enabling seamless functionality, enhanced UX performance, and efficient integration of optimized copy and metadata structures.
• Built a comprehensive email content library across every stage of the buyer journey, which enhanced customer engagement, nurtured retention, and drove measurable uplifts in sales and enquiries.
• Partnered with UX teams to refine on-site microcopy and remove friction within the buyer funnel, leveraging customer insights and behavioural data to streamline navigation, improve clarity, and strengthen completion rates.
• Collaborated with PR, SEO, and Compliance teams to guarantee all digital content adhered to FCA and ASA guidelines.
• Project managed collaboration with an external PR agency, and led ideation sessions, content reviews, and final approvals for media releases to elevate brand visibility and ensure cohesive, audience-aligned messaging across channels.
Financial Wellness GroupSenior Copywriter
Jul. 2020 - Mar. 2023Manchester, England, United Kingdom• Managed all brand content, including multiple websites, PPC advertisements, blog posts, and customer communications.
• Developed content strategies using Google Analytics reports and keyword research.
• Designed, implemented, and refined SEO strategies based on performance insights.
• Planned and wrote blogs, website content, customer communications (emails and SMS), newsletters, and PPC ads.
• Reviewed and monitored all financial promotions to ensure compliance with FCA and IPA regulations.
• Served as Mental Health Ambassador, creating monthly newsletters for employees.
• Supervised a team of copywriters by assigning work, proofreading content, and supporting their professional growth.
• Proofread and edited content to ensure consistency with the company’s tone of voice across all communications.
• Collaborated with the Customer Communications team to create monthly and annual customer content strategies.
DFENG ADVERTISEMENT LIMITEDContent Manager
Dec. 2017 - Jul. 2020Manchester, United Kingdom• Led a team of six content writers, overseeing recruitment, training, performance reviews, and KPI development.
• Created and executed content strategies aligned with client branding, working closely with the SEO department to optimize reach and performance.
• Produced and curated commercial content across blogs, press releases, advertisements, and service descriptions.
• Managed social media scheduling and publishing on Twitter, Facebook, and Google+ via Buffer, ensuring consistent and innovative messaging.
• Proofread and edited all content to maintain quality, accuracy, and brand tone across digital channels.
Manchester's FinestContributor
Sep. 2017 - Jun. 2020Manchester, United Kingdom
Dfeng AdvertismentContent Writer
Jan. 2017 - Jan. 2018Manchester
Bolton NewsReporter
Mar. 2016 - Apr. 2016Bolton, United KingdomI took part in a two week work placement at Bolton News, sourcing and writing current news stories. I had dozens of publications across various newspapers within the area.
CultNoise MagazineWriter/Journalist
Oct. 2015 - Jan. 2016I wrote weekly features for Cultnoise, which varied in style and topic. I continued to write for them until they ceased running.
QueensbeckClaims Handler
Sep. 2015 - Jan. 2017Manchester, United Kingdom
Mancunian MattersJournalist
Jul. 2015 - Oct. 2016Manchester, United KingdomI worked for two weeks at Mancunian Matters in the summer of 2015, sourcing and writing up stories and press releases. I had many publications during this time and have continued to write for them occasionally since.
ART AND THE MANNEQUINS LTDAuthor
Sep. 2013 - Sep. 2016Manchester, United KingdomI was one of 15 authors published in the Art and the Mannequins anthology. My short story, 'Peekaboo, I see you,' was the longest piece of work in the anthology. I attended a book signing for it in September 2013.
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