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Work Background
MiGolfBoard of Advisors
Jan. 2025MiGolf delivers more than just another amenity. We transform dead space into vibrant, profitable experiences that align perfectly with your brand.
MiGolfFractional CCO
Jan. 2025MiGolf delivers more than just another amenity. We transform dead space into vibrant, profitable experiences that align perfectly with your brand.
Ditch the LabelMember Board of Trustees
Oct. 2024
RAOFreelance Consultant
Jan. 2024I help ambitious teams rewire how they work. Human-led, Tech-powered and AI-enriched. Combining strategic expertise with intelligent systems and agentic-AI to unlock bigger outcomes, faster.
RAOConsultant
Jan. 2024
Evolved Health GroupCo-Founder
Oct. 2023 - May. 2024
NewMintConsultant
Nov. 2022 - Jan. 2024
Splendid UnlimitedDirector of Growth
Jun. 2022 - Nov. 2022London, England, United KingdomTMW (formerly Splendid) is the CX division within the Unlimited Group - a design and build agency that works with large corporate brands including BMW. As Director of Growth, I led business development, commercial performance and customer success, managing key senior client relationships and working alongside the Group CTO / CCO. Part of my role was to manage a £7m growth target, reporting on growth achievements vs target at board level. Key Contributions: - Expedited project delivery by 50% (from 4 to 2 months) across 2 work streams for Cardano. - Launched Voting Centre, LightWallet product and business plan for an Experian-like product driven by blockchain technology for Cardano. - Refined off-shore, near-shore and on-shore strategy with the CTO and Engineering teams.
Coherence DigitalDirector of Client Services
Sep. 2019 - Jun. 2022Coherence specialises in low-code digital experiences and works predominantly within the financial, government and pharma sectors. As Director of Client Services, I led the agency’s business development, customer success and commercial performance, managing key senior stakeholder relationships across both clients and partners. Part of my role was to work closely with the New Business / Marketing, Design and Engineering Directors to develop and drive the agency’s strategy from product suite to ways of working. Key Contributions: - Increased agency revenue by 30% - 45% year on year and achieved 90% client retention. - Won significant Stanley Black and Decker client contract worth £3m.
Samsung ElectronicsEuropean Digital Experience Consultant
Aug. 2018 - Aug. 2019Samsung Electronics is a global leader in technology, with 20,000 employees and 2022 revenues of $244bn. As European Digital Experience Consultant, I supported European office to ensure cross-channel collaboration, brand consistency across online / offline and achieve time / cost savings for EU markets. Part of my role was to establish new feature, content and campaign effectiveness reporting templates, standardising data points, reducing inconsistencies and increasing data reliability. Key Contributions: - Saved EU markets an average of 30% per annum in dotcom costs, by adopting centralised strategy. - Increased speed to market for product launches from 2 weeks to 15 minutes. - Rolled out Eloqua for 7 B2B markets within 6 months.
Hogarth WorldwideDigital Account Director
Jun. 2017 - Jul. 2018London, United KingdomHogarth Worldwide is a WPP agency that specialises in end-to-end creative, content production, transcreation, digital and media technology. As Digital Account Director, I re-platformed Nestlé Skin Health’s consumer, prescription, aesthetics and correctives brands onto Drupal 8. Part of my role was to establish a support strategy to manage bugs and change requests, which included creating a master CMS manual and a client-side change champion network. Key Contributions: - Developed and implemented global multi-channel communications strategy and plan, targeting over 2,500 Nestlé global internal users and their partner agencies. - Reduced rollout costs by an average of 80% from £60k to £12k (excluding content / SEO migration).
Hello World Group.Account Director
Apr. 2014 - Jun. 2017London, United KingdomHello World was a full service, tech agnostic digital agency working with B2C and B2B brands. As Account Director, I led multiple end-to-end digital projects, involving digital strategy and implementation, as well as business process reengineering. Part of my role was to oversee forecasting and ongoing development of new business pipeline. Key Contributions: - Delivered 100% of projects on time and on budget.
Crab CreativeDigital Account Manager
Apr. 2013 - Apr. 2014London, United Kingdom
IncubetaDigital Producer
Apr. 2012 - Apr. 2013London, United Kingdom
Film ClubProject Manager
Jun. 2010 - Mar. 2011London, United Kingdom
The Fire Fighters CharitySouth East Fundraising Manager
Mar. 2010 - May. 2011
EntourageDigital Marketing (Contract)
Mar. 2008 - May. 2010Brighton, United Kingdom
Openbook UKProduction Assistant
Mar. 2006 - Mar. 2008Brighton, United Kingdom
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