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Work Background
The B2B eCommerce ShowHost
Feb. 2025Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online. Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.
B2B eCommerce WorldGlobal Director
Jan. 2025
B2B eCommerce AssociationGlobal Managing Director
Jan. 2024Greenville, South Carolina, United StatesThe B2B eCommerce Association is a global professional network and industry collective devoted to advancing the B2B digital commerce industry through education, with a strong focus on manufacturing and wholesale distribution. From humble beginnings, we are a growing community dedicated to enhancing the professional careers of our members through networking, learning, and collaborative growth. Our membership encompasses industry frontrunners: committed practitioners, innovative technology vendors, skilled systems integrators, and seasoned consultants. By converging these diverse voices, we’re poised to sculpt the future of B2B commerce.
SalsifyChief Evangelist and VP, B2B
Jan. 2022 - Oct. 2023Washington DC-Baltimore Area
SalsifyVP, Industry Marketing
Apr. 2021 - Jan. 2022Washington DC-Baltimore Area
The Digital Shelf InstituteFounding Member
Jun. 2019 - Nov. 2023
SalsifyGM, B2B
Jun. 2019 - Apr. 2021Baltimore, Maryland AreaSalsify is the leader in Product Experience Management. Salsify + B2X Partner creates the leading thought leader and platform, helping manufacturers and distributors manage and exchange product content.
Digital Branch SecretsAuthor
Sep. 2017Greenville, South Carolina, United StatesAuthor of the best selling book “Digital Branch Secrets” the playbook for B2B eCommerce. Okay- best selling because it’s the only book in the category. But still…
B2X PartnersPresident
Nov. 2015 - Jun. 2019Baltimore, Maryland AreaB2X Partners is the leading consultancy and agency helping distributors and manufacturers build digital and eCommerce strategies.
OracleChief Evangelist, E-Commerce and Customer Experience
Mar. 2012 - Oct. 2015Washington D.C. Metro AreaI am the voice of Oracle in the complex area of B2B E-Commerce. There is no playbook for B2B E-Commerce, so I work with customers as a product and industry strategist to help them build unique customer experiences that address the complexity of a B2B commerce relationship. I am a regular contributor to publications and speaker at conferences.
EndecaB2B eCommerce Strategist
Sep. 2010 - Feb. 2012Endeca was acquired by Oracle in 2012 Led the introduction of hybris in North America focusing on manufacturing and distribution customers and evangelist of the combined platform Endeca Multi-Channel Commerce with hybris.
Rosetta (Acquired by Publicis)Associate Partner eCommerce, B2B
Mar. 2006 - Sep. 2010Rosetta is one of the country’s leading eCommerce and interactive agencies focused on translating personalized customer connections into business results for our clients online. We bring deep industry expertise to our client work within the Healthcare, Retail, Financial Services and Consumer Technology verticals. In July, 2008 Rosetta acquired Brulant creating one of the top interactive marketing firms in the country.
Brulant. (acquired by Rosetta)Associate Partner, B2B (Manufacturing & Distribution)
Jan. 2005 - Jul. 2007Cleveland/Akron, Ohio AreaBrulant is one of the nation’s leading interactive marketing firms, with deep technology roots and a management consulting business-focused approach. According to Advertising Age Magazine, we are the 3rd fastest growing interactive firm in the country. eMergent Marketing, Brulant’s search marketing group, is the unrivaled expert in search engine optimization and search engine marketing. Our comprehensive service offerings allow Brulant to be a total business partner to our clients. In July, 2008, Brulant was purchased by Rosetta, creating one of the top interactive marketing agencies in the country.
Shore GlobalManager of Off Shore Practice
Jan. 2003 - Feb. 2005Co-founder of an off-shore custom development shop for eCommerce and ERP
InOvationTechnical Architect
Jan. 1997 - Dec. 2003eCommerce consultancy focused on mid-market food and beverage companies
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