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Work Background
Altura GroupCultural Partnerships & Experiential Strategy Advisor
Oct. 2025Los Angeles, CA• Provide consulting services in marketing leadership, brand partnerships and sponsorship planning for major music festivals, tours, non-profits, films, events and artists. • Collaborate with major brands and events like Outloud Music Festival, WeHo Pride, A Concert for Altadena, Summer School Tour, Sunset Strip Music Festival, Monster Energy and tech brands including Veritone and Symantec to elevate sponsorships, marketing and public relations efforts.
Altura GroupSponsorship and Brand Strategy Advisor
Oct. 2025Los Angeles, CA• Provide consulting services in marketing leadership, brand partnerships and sponsorship planning for major music festivals, tours, non-profits, films, events and artists. • Collaborate with iconic production companies major brands and events including JJLA, OUTLOUD Music Festival, WeHo Pride, A Concert for Altadena, and Summer School Tour to elevate sponsorships, marketing and public relations efforts.
Good ThingsSVP Brand Partnerships and Marketing
Oct. 2023 - Jul. 2025Los Angeles, California, United States• Spearheaded revenue-generating brand partnerships and marketing initiatives for music festivals and cultural events. • Secured and managed six-figure sponsorship deals with Fortune 500 companies like Starbucks, McDonald’s, Microsoft and Pepsi. • Oversaw comprehensive partnership marketing strategies for major events including OUTLOUD Music Festival and Bumbershoot. • Collaborated with a team of strategists and creatives to drive innovative marketing campaigns.
SPINChief Marketing Officer
Jan. 2022 - Dec. 2023Los Angeles, California, United States• Led marketing strategy and closed six figure brand partnership deals with top companies like Bose, Diageo and the Army.
• Managed PR, events, branding, talent relations, and social media for legendary music media brand.
• Oversaw strategic partnerships, promotions, TV and Film deals, and staff management.
The Walt Disney Company (ex 20th Century Fox)Executive Director, Global Marketing Partnerships and Promotions
May. 2017 - Apr. 2020Greater Los Angeles Area• Directed global partnership marketing programs for Fox Home Entertainment, driving innovative multi-channel campaigns.
• Managed brand partnership development for major releases like Bohemian Rhapsody, The Greatest Showman and Deadpool 2.
• Closed key partnership deals resulting in significant revenue for the home entertainment division.
Danny Wimmer PresentsVP, Marketing and Brand Partnerships
Jan. 2015 - Dec. 2016Los Angeles, CA• Developed and executed strategic digital and traditional marketing programs for major music and lifestyle festival production company with 10 multi-day US festival properties.
• Managed social media, PR, media partnerships, and digital marketing initiatives to increase visibility and drive ticket sales.
• Closed and activated sponsorship deals with renowned brands like Brown-Forman, Miller-Coors, Zippo, and Toyota.
Self EmployedExecutive Marketing Consultant, Fractional CMO and Fractional Marketing Director
Jan. 2013 - Jun. 2024Los Angeles, CAI provide brand partnerships, revenue generation, marketing strategy, event management, business development, and PR consulting for major and challenger brands, festivals, individuals and agencies. Clients include: • Good Things (Brand Partnerships Agency) Executive consultant for brand partnerships agency working with major brands, festival properties and non-profit organizations including MusiCares, Summer School Tour, Bumbershoot Festival, Pilgrimage Festival, Starbucks, Monster Energy, and more. Highlights: Driving revenue with six figure sponsorship deals, created AI and Music + Impact program for Summer School Tour with Microsoft Co-Pilot and Save the Music, closed deals with Starbucks and Heineken for MusiCares Person of the Year Gala and with Monster Energy for Pilgrimage Festival. • Veeps (Live concert streaming platform owned by Live Nation)- As Fractional CMO, developed the go to market strategy for Veeps All Access subscription product launch, created marketing team hiring matrix, managed outside agencies, and led marketing and PR strategy development for Live Nation’s live event streaming platform. • Redrock Entertainment: Contract Event Manager. Led event management for Fenty Beauty activation at the Sephora Multiworld Conference. • Veritone: Entertainment industry consultant reporting to CMO for award winning Artificial Intelligence company specializing in synthetic media and AI solutions. • Monster Energy Drink: Marketing and promotions strategist for Duff McKagan + Monster Energy partnership. • Sunset Strip Music Festival: Contract Marketing Director for sold-out multi-day event with Linkin Park and 65 other music acts on 4 stages and produced Joan Jett tribute show at House of Blues. • Symantec: Contract PR Manager. Managed public relations and enhanced media and enterprise image for major computer anti-virus brand.
Hard Rock InternationalSenior Brand Marketing and Events Manager
Jan. 2011 - Dec. 2012Hollywood, CAEnvisioned and led branding effort to establish both LA Hard Rock Cafe locations as marquee destinations. Cultivated and collaborated on philanthropic activities with Los Angeles Youth Network, Adopt the Arts Foundation, Noreen Fraser Foundation, MusiCares, and VH1 Save the Music Foundation. Met sales projections by planning and activating revenue-generating events, such as local music nights, Grammy parties, charity events, and artist in residence programs. Represented Hard Rock in the entertainment industry as chief liaison with record companies, film and TV studios, artist managers, and the media. • Generated over $10,000,000 in global media exposure with events like Slash’s Hollywood Walk of Fame Star Ceremony. • Booked major artists, including Heart, Slash, Everclear, and others to perform inside the cafes, enhancing incremental media exposure, foot traffic, and food and beverage and retail sales.
Gibson Brands, Inc.Senior Manager, Entertainment Marketing, Brand Partnerships, and Artist Relations
Jan. 2007 - Dec. 2011Managed relationships with artists, including Slash, Weezer, Foo Fighters, Blink-182, Incubus, Motley Crue, 30 Seconds to Mars, Joan Jett, and more. Directed retail channel marketing programs and artist integration for brand divisions (Epiphone, Kramer, Gibson USA, Gibson Custom). Drove 3 million dollars in revenue per year through strategic partnerships and retail campaigns. Developed marketing plans and integration opportunities with high-profile events, such as Revolver Golden Gods Awards, Rock on the Range, Coachella Music Festival, Stagecoach Festival, and Sunset Strip Music Festival. Functioned as chief brand partnership representative, activating strategic marketing partnership programs for Gibson with Experian Free Credit Score campaign, Jack Daniel’s, Louis Vuitton, Harley-Davidson, Anheuser-Busch, Monster Energy, Patron, JVC, and Monster Cable.
Live Nation EntertainmentDirector of Music Tour Sponsorships
Jan. 2003 - Dec. 2004Greater Los Angeles AreaCreated and executed brand partnerships for national concert tours with companies such as Suzuki, Virgin Megastore, Slim Jim, Macy’s West, Apple, and Best Buy.
Marketing FactoryDirector of Media Relations and Special Events
Feb. 2002 - Feb. 2003• Managed all aspects of Honda Civic sponsorship of sold out Incubus stadium concert tour including press releases, media advisories, public speeches, Civic Tour talking points and secured multi-channel placements.
• Oversaw Honda car giveaway events with radio stations in four U.S. cities.
Vans Warped TourDirector of Brand Partnerships and Marketing
Jan. 1998 - Dec. 2001Los Angeles Metropolitan Area• Managed $4 million in sponsorships and all media and marketing programs with 25 partner brands such as PlayStation 2, Coca-Cola, Gillette, Pepsi, Pontiac, Target, Sony Electronics and more.
• Implemented marketing partnerships plans and local marketing programs that drove sponsorship revenue and increased ticket sales by 100,000 each year.
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