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Work Background
embectaOmnichannel Ecosystem manager
Oct. 2024 - Aug. 2025France- Defined customer journeys in Salesforce Marketing Cloud, from business briefing to project delivery.
- Coordinated multi-stakeholder projects: weekly follow-ups, prioritization, feedback loops, validation of deliverables.
- Optimized agency collaboration: reduced project management/production ratio
- Delivered significant cost savings
- Hands-on production: integration of HTML/CSS templates, simple visual editing, QA before release.
- Developed automated Salesforce dashboards, SEA optimizations and campaign ROI analysis.
- Ensured GDPR compliance and best practices in data management.
- Trained and coached internal marketers on Salesforce Marketing Cloud and omnichannel best practices.
- Acted as the key link between business teams and technical partners, ensuring actionable and impactful campaigns.
- Tools expertise: Salesforce Marketing Cloud (Journey Builder, Email Studio, CP...), Looker Studio, Google/FB/YT/LinkedIn Ads, CSS/HTML modules, SFDC.
BDDigital Marketing Specialist
Jul. 2020 - Oct. 2024Le-Pont-de-Claix, Rhône-Alpes, France- Define business objective, competitor/customer analysis, marketing strategy, topics, goals and KPIs, budget, ownership, roles and responsabilities, upskill team
- Lead large omnichannel campaigns (segment, personas, content strategy, key messages, channels, automation, UX, SEO, SEA, SMA, websites, emails, 3rd party, webinars, analytics, CRM, lead management) in EMEA
- Manage cross countries deployment with tests and optimizations (A/B tests, national campaign pilots)
- Manage internal stakeholders and agencies to deliver outstanding customer experience by leveraging on people and technology (delivering 50+ projects per year)
- Monitoring and optimization of the ROI of marketing campaigns
- Build and grow high performing teams with all marketeers across EMEA (70+ people, trainings, forums, case studies analyzed)
- Verification of good data management for business
- Tools referent (GlobalMeet, GotoWebinar, SFDC, Monday, Marketo, JIRA)
- Key accomplishments: national project in the United Kingdom of a webinar dealing with paintpoints to which our products respond which transformed into an EMEA webinar series with a cost per lead reduced and a conversion rate rising.
LLABCo-Founder
Sep. 2019 - May. 2025France- Build End-to-End business plan to find and negociate deals to organize concerts, festivals or parties
- Build high performing team to create business and added-value from scratch
- Started generating revenue in less than 1 year and looking at scaling further (Switzerland, Dubai, Scotland, Luxembourg)
- Technology involved: WordPress, Wix, Analytics, JIRA, Adobe, Excel, MailJet, Meta, IG/Snap Ads, Monday
- Define marketing strategy, event type, service to provide, hire & team management, merchandising, story telling
- Manage Client relationships and Stakeholders
- "https://www.llab.club"
MBwayCommunications and Business Development Manager
Sep. 2017 - Sep. 2019Grenoble- Define the content strategy, editorial plan, competitor/customer analysis
- Develop brochures and service data sheets for customers
- Press communication (advertising, interview, relations with local press, press kit, etc.)
- Management of 2 websites: 5 social network pages, animation and creation of visuals/videos
- Choice and management customer events (congress, open door)
- Production of media (roll-up, tablecloth, goodies, video presentation, etc.)
- Key accomplishments: Increase in the number of customers by 30% on average per year and 50% the frequency of use of the
- websites
Foot LockerSalesman
May. 2016 - Sep. 2017Région de Grenoble, France
JPLS informatiqueAssistant technico-commercial
Nov. 2014 - May. 2016Lille
CHU de GrenobleASH
May. 2014 - Aug. 2014Grenoble
Lille Métropole BasketBasketball payer
Aug. 2013 - Jun. 2016Région de Lille, France
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