Hamsa Mahmood

Head of Programming & Strategy @Reliance Industries Limited

Entertainment, Live Events and MarketingProducerBusiness OwnerArtist ManagementEntertainment

International expert and seasoned leader in performing arts, culture and entertainment industry and performing arts venues, leading and managing diverse and innovative projects, from theatrical productions and musical concerts to government events and exhibitions. A proven track record of delivering memorable and engaging experiences for audiences and stakeholders, using my skills and knowledge in venues programming management, business strategy, large scale projects, marketing and PR campaigns, budgeting, contracts, and physical production. I am passionate about showcasing the best of cultures and talents, collaborating and partnering with local and international artists, prestiges organizations, and agencies. I have a strong background in theatre productions, media, and marketing, which enables me to create and execute effective strategies and campaigns to promote and support the events and programs internationally. I am also committed to learning and developing new skills and competencies, as well as mentoring and empowering my team and colleagues.

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