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Work Background
Life's Not So Bad AgencyFounder
Jul. 2024- Lead a boutique creative studio focused on artist development and cultural brand partnerships.
- Drive creative strategy for multi-platform campaigns including music rollouts, merchandise, and live experiences.
- Direct cross-functional teams (design, marketing, production) to deliver cohesive, on-time campaigns.
- Secure brand collaborations and develop growth strategies using performance insights and audience engagement.
Sincerely YoursA&R Manager/ Label Operations Lead
Jun. 2024 - Jun. 2025- Directed artist scouting, project planning, and release timelines for a growing independent label.
- Managed budgets and workflows while aligning creative direction across teams.
- Served as the bridge between artists and DSPs, marketing, and distribution partners to ensure smooth, impactful launches.
majestic casualLabel Manager
Dec. 2022 - Jun. 2023Berlin, Germany- Managed campaigns for new releases at a globally recognized tastemaker label.
- Curated artist signings with strong creative and commercial potential.
- Collaborated with internal and external teams to amplify project visibility and brand alignment.
False Idols/ !K7Label Manager
Jun. 2021 - Jan. 2022Berlin, Germany- Facilitated creation and launch of marketing assets for label releases, including masters, artwork, metadata, and sales notes.
- Coordinated new projects/artist development on the label with external teams and in-house management. Key Accomplishments:
- Developed and executed marketing strategies that led to multiple chart-topping releases and increased label visibility.
- Established strategic partnerships with influential music platforms and media outlets, expanding the label's reach and audience.
ENDLESSLOVESHOWTalent Manager
Sep. 2019 - Jul. 2023Berlin, Germany- Led creative development for a multidisciplinary music/art collective rooted in performance and community.
- Produced showcases and experiences blending fashion, music, and experimental art.
- Focused on cultural storytelling and real-life audience engagement.
NTS LIVE LTD (NTS RADIO)Studio Manager
Dec. 2016 - Jul. 2019Greater Los Angeles Area- Curated the L.A. show schedule and onboarded new talent for one of the world’s most respected underground radio platforms.
- Managed studio operations and hosted community-centered events.
- Prioritized inclusive, future-facing programming that reflected the station’s global identity.
Jonny Cota fka Skingraft DesignsDirector of Brand Relations
Dec. 2013 - Dec. 2016Los Angeles, CA- Oversaw comprehensive sales operations, driving success from start to finish.
- Developed and executed robust global sales strategies for pre-booked orders and stock-at-once inventory.
- Created monthly and weekly social calendars for various social media platforms, curating engaging street style and campaign photoshoots for both men's and women's collections. Key Accomplishments:
- Implemented sales strategies resulting in a notable increase in revenue and market share.
- Orchestrated high-impact social media campaigns, contributing to enhanced brand visibility and customer engagement.
The Foundation Showroom.Sales Assistant and Showroom Manager
Mar. 2011 - Dec. 2013Greater Los Angeles Area- Led day-to-day operations, overseeing the design of the showroom, coaching, and mentoring employees with a keen focus on accomplishing designated objectives.
- Developed and implemented sales strategies for future products by collaborating with the sales manager and sales representatives.
- Managed a team and coordinated with tradeshow organizers, stylists pull, and maintained daily communications with headquarters in New York City to provide updates on developments.
- Recorded and merchandised all sample shipments and tracked to ensure on-time delivery. Key Accomplishments:
- Merchandised and logged all new collections on the sales floor, enhancing the showroom's visual appeal and facilitating the sales process.
- Organized and produced monthly Sample Sales and other miscellaneous showroom events, driving customer engagement and increasing sales opportunities.
- Consistently reached and exceeded monthly sales goals set by senior sales representatives, demonstrating strong sales acumen and performance.
- Managed all incoming purchase orders (POs) into the sales portal and approved all outgoing shipments from the fulfillment center, ensuring efficient order processing and timely delivery to customers.
- Led the West Coast warehouse coordinator, collaborating closely with the fulfillment center to optimize warehouse operations and meet customer demands effectively.
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