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Network Power<100 people
Roles
🔥50%
Startup Founder
💸50%
Marketing
✨50%
Business Owner
Geos
🇷🇺50%
Russia
Work Background
Tyler TechnologiesSenior Content Marketing Manager
Nov. 2024Built and led Tyler’s first content marketing program for its national public safety audience. • Generated double-digit YoY growth of content views, downloads, and conversions. • Drove 60% of company-wide traffic through public safety content. • Attributed $40M+ in closed deals to content-driven interactions. • Piloted influencer cause-marketing programs with AWS, Special Olympics, Police Week, and others. • Nominated by CMO to guest lecture at Southern Methodist University and author a career legacy story.
Wheels Up Collective and Moving Action Into Words Content Marketer
Jan. 2022 - Dec. 2024Remote Produced thought leadership, campaign material, and press releases across travel, education, finance, and software sectors. Researched, interviewed experts, and developed SEO-optimized content for ABM campaigns, eBooks, and blogs targeting C-suite decision-makers.
Tyler TechnologiesContent Marketing Manager
Nov. 2019Troy, MI
Tyler TechnologiesSenior Content Specialist
Sep. 2014 - Nov. 2019Troy, MIResponsible for creating and planning content and inbound marketing strategy for the public safety division. Duties include: Creating and managing editorial calendar to align content strategy with division objectives and goals Interviewing clients and internal subject matter experts to gather material for the creation of blogs, feature stories, case studies, whitepapers, infographics, and video testimonials Driving audiences to content through digital ad campaigns and editorials in relevant trade publications Growing following for public-facing digital content marketing site and social media channels Collaborating with designers and web specialists to properly deploy content on relevant channels Promoting the public safety division as a thought leader using inbound marketing tactics to improve brand recognition, market authority, and product inquiries Training and oversight of content developed by freelance and seasonal staff
Conceptrix & Media ShowerContent Specialist
Sep. 2010 - Mar. 2018Responsible for writing website content, magazine articles, newsletters, blogs, press releases, and marketing collateral for clients throughout the US Utilize descriptive anchor links, keywords, metadata, link building and SEO strategies to improve Google rank for clients’ webpages Proficient in AP, APA, and MLA writing styles Promote content across social networking platforms Secured and maintain working relationships with web developers, publishers, writers, and news media professionals
Sunny at the Beach, Dirty Paws Barkery, Naturally Charleston, Dirty Little Devils, Empower StudiosMarketing Specialist
May. 2010 - Sep. 2014Developed and coordinated all marketing materials including white papers, site content, brochures, and press releases for companies in the US and Ireland Created brand identity and developed all marketing initiatives for Sunny at the Beach and Dirty Little Devils Conducted market research and made appropriate recommendations to clients Created tagline, slogan, and marketing collateral for Dirty Paws Barkery Designed integrated marketing communications plan for Naturally Charleston and Empower Studio
Tipp City Herald/ West Milton RecordAssistant Editor
Jul. 2007 - Aug. 2008Tipp City, OHResponsible for the education, police/fire, and city beats for two weekly community newspapers. Broke a story on illegal escort ring operating in a residential zone, which resulted in the arrests and incarceration of the involved parties. Attended board of education and city council meetings to provide insight into the actions of elected officials. Won a Brown Publishing Company award for coverage of President George W. Bush's visit to the area. Edited copy and submissions for both weekly papers Interviewed sources for up to 15 articles a week Transcribed archival records for weekly 'Blast from the Past' feature
Troy Daily NewsReporter
Jan. 2005 - Jul. 2007Troy, OH(Police/Fire Beat) Responsible for the police/fire beat for six municipalities within Miami County. On the scene of fatal motor vehicle accidents, fires, bank robberies, snow emergencies, and severe weather events. Collected daily reports of ambulance calls and police/fire responses for weekly log. Maintained 24/7 availability to cover news as it happened. Created a seven-part series on rural homelessness in Miami County that won an Associated Press award for Enterprise Reporting Interviewed sex offenders who were in opposition to city and state laws dictating residency Visited juvenile detention facility, female ward of county jail, and a safe-house for victims of domestic violence for in-depth coverage of social issues within the county Regularly interviewed victims of crimes, criminals, families in crisis, city officials, police chiefs, sheriff's deputies, and officers for articles (Education Beat) Covered the education beat for eight districts, both public and private, in Miami County. Attended monthly board of education meetings and covered school elections including levy renewals and increases. Created a weekly 'teacher feature' highlighting accomplishments of area teachers. Researched social issues involving eating disorders, mental disorders, substance abuse, and poverty for articles pertaining to how the issues affect children. . Wrote 7-14 news and feature articles weekly Tracked sex scandal involving a high school band director Traveled with students on field trips for in-depth features Covered the accidental death of an all-star student athlete
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