DerivCorporate Communications Manager | Marketing Content Manager
Jan. 2023 - Apr. 2025PR, Branding & Comms:
- Established workflows for team projects/task management - Developed a media evaluation tool using AI - Planning for industry events, media coverage, awards, direction for panels - Shaping impactful media comms (interviews, PRs, thought leadership) for top tier industry websites
- Led go-to-market strategies for product launches - Supported internal & external initiatives for the company's 25th Anniversary - Established a crisis communication playbook to mitigate potential reputational risks Marketing Content:
- Hired, trained, and managed the marketing content team - Developed scalable content workflows and processes cutting production time by 50%
- Responsible for content deliverables for B2C, B2B, and institutional audiences as well as acquisition/retention/product campaigns - Oversaw the creation of around 140 AI-generated educational videos in less than a year, covering FX, MT5, trading courses, and how-to guides