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Haweli RestaurantMarket Specialist
Jan. 2024 - Aug. 2024London Area, United Kingdom• Managed rebranding and website redesign for Haweli Restaurant, including logos, stationery, uniforms, and photography/videography.
• Spearheaded content creation efforts to enhance brand identity and customer engagement.
• Successfully revamped the company's online presence, resulting in increased customer traffic and brand recognition.
Mumbai maskaBusiness Strategy Consultant & Photographer
Feb. 2022 - Jan. 2024United KingdomBusiness Strategist & Marketing Consultant Mumbai Maska | Feb 2022 – January 2024 In February 2022, I joined Mumbai Maska as a Business Strategist & Marketing Consultant, bringing my expertise in creative direction, branding, and marketing strategy to help scale the business. My journey with Mumbai Maska started a few months prior through food photography and videography work, which evolved into a strategic partnership with Founder, Rajan Gomu, who entrusted me with elevating the brand. Together, we:
Increased brand awareness through strategic marketing and compelling storytelling.
Tripled revenue by refining the brand identity and positioning it effectively.
Expanded to multiple locations, turning Mumbai Maska into a recognized name in the industry. This transformation was made possible by a well-crafted marketing strategy and the incredible creative team at Collateral London, who helped bring our vision to life. It has been an exciting and rewarding experience to shape Mumbai Maska into the brand it truly deserves to be.
Collateral LondonCreative Director & Photographer
Jan. 2022United KingdomCollateral London began in the most unexpected way, through a love of photography and a deep understanding of what makes brands shine. My journey started as a commercial photographer, capturing stories through the lens. Having realised that what made Collateral London happen is my team, the real geniuses backing me up. We naturally gravitated toward supporting photography client’s marketing teams on how to maximize their content and how to strategically position visuals for greater impact and revenue. That soon expanded into SEO strategies, brand positioning, and social media insights. Before long, clients weren’t just asking for photos; they were asking for direction, website development, strategy, and full-scale marketing solutions. Then came the turning point. Clients started asking, “Can you do for our brand what you’ve done for yours?” They loved the way we have showcased businesses online, the way we built narratives that resonated. And soon, that approach evolved into a business of its own. Five years in, Collateral London is a full-fledged creative agency. We’ve grown into a powerhouse of branding, photography, web design, videography, digital marketing expertise and publishing solutions, all under one roof. What began as a passion for commercial photography has transformed into a space where creativity and strategy collide. And the best part?
After a core team of 7 and 16 total contractors we’re just emerging from our cocoon, ready to take flight.
Upham InnsStrategy Consultant and Photographer
Jul. 2021 - Feb. 2025United Kingdom• Developed and implemented social media strategies to showcase authentic pub culture, resulting in increased online interest and customer loyalty.
• Crafted compelling content highlighting great food, warm hospitality, and real character of Southern England's favorite pubs.
• Utilized smart local search strategies to drive engagement and attract new customers to Upham Inns.
Recreated their new websites. Upham Inns - https://uphaminns.co.uk Harpers - https://harperssteakhouse.co.uk
Making Mother’s Day, Father’s Day campaign extremely successful.
MainiBooksAuthor & founder
Sep. 2020London, England, United Kingdom
EatdrinkflashFood, Beverage & Product & E-Commerce Photographer
Sep. 2017London, Greater London, United KingdomFood/Beverage/product/lifestyle Photography
FilmatographyPhoto Editor & Film Colourist
Jan. 2014 - May. 2017London, United KingdomPhotographer & Photo Editor
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