Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
TH Group CEO - VAC JSC (TH Group / Global Business)
Aug. 2023Vietnam• Leading new projects, business systems for coffee, hospitality, and property development under TH Group.
• Developing strategy and execution for international expansion in the premium beverage and hospitality sectors.
G GroupGlobal Brand & Marketing Consultant
Jan. 2021 - Jul. 2023Vietnam• Built global brand positioning and marketing strategies for luxury markets (UK, Middle East, Asia).
• Directed brand storytelling, PR, and cross-market campaigns to establish XOR as a pioneer in secure luxury technology.
• Partnered with UK & Vietnam BOD to develop and launch XOR, the world’s first hyper-secure luxury phone.
Anvy Group (Natural Health & Herbals)Business Consultant/ Deputy General Director
Mar. 2019 - Dec. 2020Switzerland & Vietnam• Designed and executed business models and commercial strategies for natural health products of Anvy.
• Repositing 3 current brands and developing 2 new brands. • Established marketing operations and distribution systems across Europe and Asia.
• Built product portfolio and go-to-market launch plans for multiple brands.
goCity Asset Management ; http://gocity.vn/Senior Advisor (& Acting CEO)
Apr. 2018 - Dec. 2018Vietnam, Switzerland Work with the selected companies (Clients/ investors) to develop the business stragegy for investment scenarios – from Market research, resources identifying, supply chains, to products development, production scenario, especially brand development and commercial system. Provide management services from feasibility study to initial set-up business administration, finance management, acquisition & merging process, business development….
TH Herbals US, IncChief Executive Officer
Sep. 2016 - Mar. 2018San Francisco Bay Area , California, USA- Review the business plan, survey and research the market to identify the new business opportunities (import and export) and direction for business strategy and propose business model (start-up) to the Board of Management. - Develop the business activities plan, propose the operation budget. Propose the business reformulation process – include products development and sales strategy alternatives. - Review and develop the management systems : finance management; human resource structure and recruitment plan; supply chains system.
- Represent the company to deal with all the third parties : Legal advisor, Auditing, Consultants, Authorities, Suppliers, potential customers.
TH Group & Bac A Bank (Joint stock Commercial Bank)Chief Marketing Officer
Jan. 2010 - Aug. 2016Hanoi Vietnamo Overall responsible for Marketing & Communication function of all business units of TH group (over 20 business units and projects) ; primarily in charge for starting up, developing and operation of TH True Milk (developing brand strategy and market entering strategy, set up Marketing structure, HR recruitment & management ) under the direct instruction from the Board of management ; o Work as the Deputy and Senior Executive Assistant to the Chairman of the BoM in leading the key projects of TH group – projects with international investment (developing feasibility studies, working with the banks and investors to arrange investment for assigned projects, manage and supervise the operation of the projects with international consultant) and lead projects in communication & media industry ( Health TV channel). o Work as the Director of Marketing & Communication for Bac A Bank (medium sized Joint stock commercial bank) : Set up Marketing & Communication Dept.; supervising and working with international agencies in rebranding and management restructure ; overall manage marketing operation and communication of the Bank. Lead of total 45 staff in Marketing & Communication of TH group and BacA Bank.
TH Group & Bac A Bank (Joint stock Commercial Bank)Chief Marketing Officer
Oct. 2009 - Aug. 2016Hanoi Vietnam • Led the Marketing & Communication function for over 20 business units at TH Group, focusing on brand strategy and market entry. • Developed and implemented the marketing structure for TH True Milk, overseeing HR recruitment and management. • Served as Deputy and Senior Executive Assistant to the Chairman, managing key international investment projects. • Directed the Marketing & Communication Department at Bac A Bank, leading a team of 45 staff in rebranding efforts.
Gtel Mobile Joint Stock Company – International Telecom/ Mobile Service provider number 7th enteringMarketing Director
Jan. 2009 - Oct. 2009Hanoi Vietnam • Oversaw the establishment of marketing, communication, and trade marketing functions for Gtel Mobile. • Developed a comprehensive strategic marketing plan in collaboration with international consultants. • Successfully launched the brand Beeline in Vietnam, achieving 55% brand awareness within a month. • Managed a team of 19 across South and North Vietnam, focusing on consumer activation and brand development.
HBL - Heineken & APB - North Vietnam Senior Brands Manager for Premium brands group – Heineken, Tiger, Fosters, Orangina
Apr. 2005 - Jan. 2009Hanoi, Vietnam• Developed key marketing and communication strategies for premium brands including Heineken, Tiger, Fosters, and "Orangina" in North Vietnam. • Managed brand health, KPIs, and market share growth while overseeing marketing budgets. • Coordinated with media and advertising agencies to execute integrated communication campaigns. • Supervised brand managers to ensure effective implementation of marketing strategies.
HBL - Heineken & APB - North VietnamSenior Brands Manager for Premium brands group – Heineken, Tiger, Fosters, Orangina
Apr. 2005 - Jan. 2009Hanoi, Vietnamo Responsible for developing key marketing and communication directions as well as portfolio management for premium segment of HBL, marketing strategy of Heineken, Tiger, Fosters and Orangina in the North Vietnam with insightful analysis on market development and brands’ competitiveness to achieve the strategic business goals of the segment and specific brands in line with the Regional marketing strategy. o Overall responsible for Brands’ health, KPIs/ brands’ image and awareness, market share growth and media strategy with relevant agencies and within the allocated marketing budgets o Overall responsible for all marketing activities (above-the-line and below-the-line for Heineken and Tiger) for the brands’ full products range in term of planning and execution management. Coached and supervised brand managers (Heineken and Tiger) for implementation strategy and execution. Key detailed jobs : [1] Acquired and analyzed market information (with support from market research agencies) including consumer trends / behaviors, brand share movement, and competitors ’ activities to develop overall Marketing Plan. [2] Managed and coordinated with media/advertising agencies to develop and carry out integrated communication for brand’s advertising campaigns. [3] Developed and managed with third parties all the activation and implementation of all related brands’ sponsor activities, PR, and events under the brands’ strategic communication platforms. [4] Developed and controlled branding POSMs and initiated, monitored and evaluated all consumers promotion campaigns in coordination with sales department. [5] Controlled and monitored Brands’ expenditure.
Kao Corporation, Vietnam – ( A Japanese based international consumers goods Company with 03 main catTrade Marketing Manager
Jan. 2003 - Mar. 2005Ho Chi Minh City/ Saigon Vietnam • Established the Trade Marketing function by analyzing gaps between Marketing and Sales Operations. • Developed a comprehensive nationwide sales promotion master plan aligned with brand strategy and sales targets. • Managed trade promotions, ensuring effective execution and cost control across various channels. • Oversaw a team of five, focusing on promotions and merchandising to enhance sales performance.
Marketing Unit, SEAQIP project, Danida ( Danish International Development Agency) funded project National Marketing & Management Expert
Jun. 2001 - Dec. 2002Hanoi, Vietnam • Conducted a comprehensive survey on marketing and management support needs in the fishery industry. • Developed action plans aligned with VASEP's annual goals for the SEAQIP project. • Provided tailored marketing and management support to small and medium enterprises. • Assisted in enhancing VASEP's brand image through international promotion campaigns.
Marketing Unit, SEAQIP project, Danida ( Danish International Development Agency) funded projectNational Marketing & Management Expert
Jun. 2001 - Dec. 2002Hanoi, Vietnamo Carried out a survey on the support needs in the marketing & management fields of the fishery industry in coordination with Vietnam Association of Seafood Exporters & Producers (VASEP); developed the action plan to meet such needs in line with the goals set up in annual working plan for the Marketing Unit - Seaqip project (Seafood Export & Quality Improvement Project). o Carried out tailor-made direct support in marketing and management to VASEP member enterprises (small & medium enterprises/companies) in coordination with DANIDA Commercial Advisor. o Supported VASEP in building and promoting its name and image through promotion campaigns in overseas markets. o Supported VASEP member enterprises to develop the company’s slogans and product image in the North European Seafood market. o Developed marketing activities plan in line with approved finance support budget for VASEP members who took part in overseas exhibitions, trade fairs and study tours. o In coordination with VASEP, developed plan for marketing survey on seafood key markets. o Carried out a survey on training needs in marketing and business management of seafood enterprises, and coordinated with selected training providers to implement training courses in marketing. o Supported VASEP in developing its Business Plan, Training Needs Analysis, and Human Resource strategy.
Nghe An Tate & Lyle Sugar Company ( NAT&L)Acting Sales & Marketing Manager
Jan. 1996 - May. 2001Hanoi, Vietnamo Managed daily sales under the instructions of the General Director; managed the sales team of 05 persons; drafted and built up sales contracts system for NAT&L.; proposed sales management system & sales operations; o Developed Marketing strategy and proposed marketing plan, marketing targets for the crop 2000 - 2001. Took part in building up the Business Plan for the Company. o Developed and proposed a Product Development strategy: redesigned packages for different product ranges involving labeling and naming with product concept for the retailing sector. o Set up customer database for new customers acquisition and relationship marketing strategy in wholesale sector (sales expanded to small and medium wholesalers, gradual cutting of intermediary. Built up industrial customer profiles for direct marketing strategy and increase of sales in the industrial user sector. Assistant to General Director in Sales & Marketing (NAT&L) February 1997 - August 1999 o Established sales contacts system and sugar sales operating. Took part into developing marketing strategy with focus on public relations and corporate image development. o In coordination with international marketing consultant, carried out actual survey for developing the company's product name and packaging design and took part in the process for designing the company's logo in line with corporate identity. o Main interpreter/ translator (public-affairs) in all important events of the Company including meetings with Prime Minister, Management Board Meetings and accompanying the highest local provincial leaders abroad. Coordinated with Finance Director and in charge of the Government relation part for the finance arrangement of the Company - dealing with Finance Lenders and related parties; successfully obtained the Guarantee letter from the relevant authority for one party in joint venture and assisted in obtaining the Investment License Amendment.
Intch is a Professional Networking App for the Future of WorkSee more people like Minh Hop on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
16
Senior 3D production supervisor @ Esoft Vietnam
15
Head of Marketing
18
Partnership Development Director
334686 people
15
Head of Marketing
19
Account Director @ Indicia Worldwide
16
Influencer