More than 20 years of experience in senior executive roles across multinational companies, joint ventures, and start-ups in Vietnam and international markets, built career in strategic
branding, marketing, and commercial development, with expertise spanning in consumer goods, beverages, telecom, banking, healthcare, and luxury technology.
Led launching and scaling brands such as TH True Milk launching, the rebranding of Bac A Bank, Beeline Vietnam launching, Heineken entering in North Vietnam, TH Herbals in USA, launching XOR phone ; Leadership combines strategic acumen, cross-cultural experience, and commercial foresight, enabling organizations to achieve growth in highly competitive and complex markets.
With a proven track record in brand creation, business transformation, and market entry strategies, have experience in working with boards of directors, investors, and international partners to design and execute growth strategies across Vietnam, the US, UK, EU, continue
to advise companies and emerging ventures on global branding, business innovation, and sustainable market expansion.More...