Shirelle LaTortue - Brand Strategist, Consultant / freelancer

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Work Background

blk. InternationalPartnerships & Events Director

Sep. 2021 - Jan. 2023Calabasas, California, United StatesResponsible for fostering and maintaining relationships with clients and organizational stakeholders. Serves as a liaison between a blk. water and its clients, with a focus on client satisfaction. Duties include contract negotiation, determining areas for performance improvement, and educating sales personnel on effective techniques. Develop and manage a series of turnkey cause marketing and event programs that promote blk. water with small/medium-size businesses. Work with various internal teams to ensure blk. products will maximize prospecting new business opportunities. Monitor on-going Entertainment and Sports industry trends to maximize the blk. product placement. Curate and managing high-value corporate partnerships and developing long-term strategies to secure multi-year strategic partnerships. Manage relationships and research new brands. Ensuring that all aspects of event planning have strategic value in reaching the event’s goal. Making sure an event is on track to reach its objectives by monitoring results as they come in. Manage relationships with customers and vendors to build the brand and the business. Champion and manage new projects to create stronger partnerships. Build the organizational network through targeted outreach and strong project planning. Analyze and report on partner initiatives, forecast for strategic changes and report on key metrics. Create a systematic, process-driven approach to partner outreach and relationship management. Research partners, identify key players and generate interest in blk. International. Collaborate with senior management and other marketing teammates to align our internal goals with new and existing partner relationships. Forecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships. Keep a great ongoing relationship with current partners and offer new ways to grow the partnership.

One75 Management & Consulting, LLC Small Business Owner

Apr. 2019West Hollywood, California, United StatesProvide quantitative research, analysis and support for identifying business opportunities/issues. Partner with brands to create analytics reports on brand progress, trends, and statistics. Oversee preparation and review of reports in Excel using charts and graphs PowerPoint presentations that analyze syndicated and custom survey data. Create brand identity and refine positioning / messaging for brands. Support and participate in the evolution of the brand architecture and brand identity system across all aspects of the marketing mix. Maintain documentation of brand architecture, logos, named products and brand assets. Project manage and support creative development initiatives around corporate communications/identity needs. Develop and maintain competitive analyses for the brand, and various business units or products as contracted. Provides tailored, actionable research insights and business consulting to influence the development of strategy, business programs and performance management metrics.

One75 Management & Consulting, LLCSmall Business Owner

Apr. 2019West Hollywood, California, United StatesProvide quantitative research, analysis and support for identifying business opportunities/issues. Partner with brands to create analytics reports on brand progress, trends, and statistics. Oversee preparation and review of reports in Excel using charts and graphs PowerPoint presentations that analyze syndicated and custom survey data. Create brand identity and refine positioning / messaging for brands. Support and participate in the evolution of the brand architecture and brand identity system across all aspects of the marketing mix. Maintain documentation of brand architecture, logos, named products and brand assets. Project manage and support creative development initiatives around corporate communications/identity needs. Develop and maintain competitive analyses for the brand, and various business units or products as contracted. Provides tailored, actionable research insights and business consulting to influence the development of strategy, business programs and performance management metrics.

Marine Corps Marathon OrganizationSponsorship Manager

Sep. 2017 - Jun. 2019Quantico Base, Virginia, United StatesProvided assistance in marketing and sponsorship management for the MCMO. Assisted the Marketing/Sponsorship Manager and other MCMO Branch heads in the performance of marketing, MCMO partnership program coordination, sponsorship and advertisement. Researched and coordinated sponsorship activities for MCMO and all events. Lead in planning marketing strategies and placement of 100+ in-kind goods and services to support MCMO and its events. Assisted in the development of various marketing materials and edits as needed, such as runner brochures, applications, and other MCMO related material. May produce camera-ready copy using desktop publishing software, coordinates logo placement, sponsorship recognition and sponsorship online surveys by using government approved software. Coordinates MCMO in-kind sponsorship and marketing products. Edited and assisted with website design and development. Assisted in communication and promotional requirements including developing brochures, promotional campaigns and posters, and social media. Directly responsible for a 17% increase in Sponsorship revenue for 2018. Reviews all outgoing sponsorship agreements to include grammar, format, and compliance with administrative policy. Initiated and prepared routine correspondence including letters, sponsorship and partnership agreements, memorandum, and messages using various software.

WhiteWall Branding & Events LLC,Brand Consultant

May. 2014 - Sep. 2017Apex, North Carolina, United StatesA boutique brand development group. We specialize in creative, strategic, and innovative ways to market your business, group and individuals. We help to Identify, develop, or evaluate marketing strategy, based on knowledge of establishment tools in the marketing mix.

Spring Arbor of Apex, Senior LivingMarketing Director

May. 2013 - May. 2014Apex, North Carolina, United StatesIdentify, develop, or evaluate marketing strategies, collaborate with ED to determine advertising needs and implement, develop a strong network of professional and agency referral sources, host and attend community events and develop positive community relations. Meet community’s move-in and census goals each month or identify barriers for meeting the goals at a 91% move-in rate. Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning, and monthly lead banking mailings. Complete weekly and quarterly census reports. Conduct economic or commercial surveys to identify potential markets for products or services.

United States Air Force - 374th Force Support Squadron, Marketing Dept.Marketing Director

Aug. 2008 - Jun. 2010Fussa, Tokyo, JapanProvided substantive marketing support services in the areas of cost and budgets, marketing planning, and market research. Participated and facilitated strategic planning to improve organizational direction and focus using tools and techniques that are a part of the marketing mix. Determine ways to improve or introduce new programs, procedures, and activities to meet the expressed desires of the market as identified in market studies. Develop and recommend marketing and publicity plans, policies, procedures, strategies, and using established management principles and pertinent regulations. Provided staff oversight to key program areas such as Administrative, Commercial Sponsorship and Advertising, Print Shop, Audio Visual Department, Editor Writer and Graphics Department. Organizes and distributes work to program assistants and other specialists. Provided on the job training to employees. Create advertising campaigns and worked with Air Force Public Relations office to fully publicize events and activities. Attended all base wide events and attends all major squadron events and provides constructive marketing feedback to the activity managers.