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Work Background
CurtainActionBrand & Communication Manager | Brand Writer
Oct. 2025 - Feb. 2026Амстердам• Led the development of the product’s brand identity from the ground up, defining a clear tone of voice (TOV) and shaping a cohesive, market-driven communication strategy.
• Crafted copy for the product’s landing page.
• Wrote persuasive outreach materials and partnership communications.
NIX EuropeBrand & Communications Manager
Apr. 2025 - Oct. 2025Budapest, Hungary• Developed and implemented the company’s brand identity, including tone of voice (TOV), ensuring consistent communication across all channels.
• Created a Budapest Guide for relocated employees, supporting onboarding and facilitating smooth integration into both the new city and company culture.
• Standardized workflows for the PR team, content production and communications. Documented these processes in Confluence and qWiki, significantly improving knowledge sharing and team efficiency.
NIX EuropeBrand Content Manager | Content Creator
Mar. 2024 - Apr. 2025Budapest, Hungary• Launched and managed the company’s internal digital platform. Developed a dynamic content strategy and continuously experimented with new publication formats to maximize engagement.
• Designed and executed original project concepts (e.g., professional holidays, event warm-up publications) that strengthened internal culture and boosted employee participation.
• Created CPs aligned with business objectives and cultural initiatives, while monitoring industry trends to deliver timely, engaging content.
• Drafted technical specifications, managed freelancers, collaborated closely with designers and the marketing team.
• Leveraged AI tools to generate and refine images and to brainstorm innovative creative concepts that expanded campaign possibilities.
NIX EuropeBrand Writer
Aug. 2023 - Mar. 2024Budapest, Hungary• Wrote advertising copy, recruiter scripts, welcome letters, and job-site descriptions to support the HR brand. • Authored holiday greetings, corporate news, expert posts, and branded articles that reinforced company values and showcased achievements. • Created event announcements, interactive warm-up publications, and communication plans. • Developed scripts for events, motion graphics, and videos.
• Worked at event locations, ensuring smooth communication flow.
TPG - Travel Professional GroupCopywriter | Editor
Dec. 2021 - Aug. 2023Kyiv, Ukraine• Produced diverse content on travel and tourism, including articles, destination guides, and promotional copy tailored to target audiences.
• Edited and proofread contributor texts, ensuring clarity, accuracy, and adherence to editorial standards and brand voice.
• Partnered with the marketing team to align all content with campaign objectives.
Self-Publishing company “Renaissance Publishing”Content Creator | SMM Specialist
Oct. 2019 - Oct. 2021Minsk, Belarus• Developed and executed content plans, aligning publication strategies with audience interests and business goals. • Produced a wide range of website content, including news articles, in-depth interviews, reviews, and promotional materials. • Oversaw the WordPress CMS, managing site updates, optimizing navigation, and maintaining content relevance. • Established and grew social media channels from scratch, crafting tailored content strategies and building brand identity. • Designed and authored social media posts (visual and written) to strengthen branding, expand reach, and improve follower interaction. • Collaborated with clients and partners to deliver advertising campaigns through owned media channels, ensuring alignment with brand voice and audience expectations.
Self-Publishing company “Renaissance Publishing”Writer | SMM Specialist
Oct. 2019 - Oct. 2021Minsk, Belarus• Produced a wide range of website content, including news articles, in-depth interviews, reviews, and promotional materials.
• Developed and executed content plans, aligning publication strategies with audience interests and business goals.
• Oversaw the WordPress CMS, managing site updates, optimizing navigation, and maintaining content relevance.
• Established and grew social media channels from scratch, crafting tailored content strategies and building brand identity.
• Designed and authored social media posts (visual and written) to strengthen branding, expand reach, and improve follower interaction.
• Collaborated with clients and partners to deliver advertising campaigns through owned media channels, ensuring alignment with brand voice and audience expectations.
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