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Work Background
Platform Marketing AgencyDirector of MarTech
Oct. 2023+Direct cross-functional tech team of developers, automation specialists and data analysts, improving collaboration with the tech department and shortening delivery times. + Develop and execute tech roadmaps aligned with agency projects, improving delivery accuracy, project clarity and reducing project costs. + Drive SOP and process standards ensuring best practices by team are upheld and reducing work order requests by 20% + Optimize tech investments by reducing combining redundant platforms and reducing individual platform spend.
The Congruent LifeIntegrator/Project Manager
May. 2023 - Oct. 2023
Platform Marketing AgencyDirector of Tech & Creative Services
Sep. 2020 - Mar. 2023RemoteFounding Leadership Team | Team Growth | Direct Response Campaign Execution • Built and led a cross-functional production department from the ground up, scaling the team from 6 to 12+ creatives and technical specialists including project coordinators, copywriters, designers, developers, and automation experts. • Partnered closely with the CEO and Marketing Director to translate high-level visions into fully scoped, executable projects—managing multiple concurrent campaigns (up to 10+ at a time) with consistent on-time, on-budget delivery. • Provided strategic and creative direction for high-performing direct response marketing campaigns and large-scale product launches across diverse verticals. • Developed and implemented core agency systems including a streamlined production pipeline, digital asset management standards, and creative best practices—boosting delivery efficiency and reducing turnaround times by over 30%. • Oversaw the end-to-end production workflow, ensuring quality control, resource allocation, and stakeholder alignment across departments. • Played a pivotal role in agency growth by fostering a high-performing team culture, establishing repeatable frameworks, and maintaining a strong delivery track record under demanding timelines.
Wide Moat ResearchDirector Of Digital Marketing
Feb. 2020 - Aug. 2020+ Strategized the company’s first membership product launch, with a 64% conversion rate + Owned end-to-end process including creative and copy direction for all marketing projects + Strategized and implemented email and funnel automations for different phases of the lead-to-customer journey + Creatively Directed and designed a wide range of print and digital assets for marketing projects.
Advance Your ReachCreative Services Project Manager
Jul. 2018 - Feb. 2020+ Executed marketing projects including in-person events, websites podcast, and 6-figure launches increasing project turnover by 12%. + Led a team of cross-functional team members, build and maintain contractor relationships successfully rotating tasks between daytime and overnight teams. + Drove SOP standards for individual team roles and project guide lines increasing project efficiency and reducing project costs.
The Eagle Institute Ltd.Marketing Advisor
Nov. 2015 - Sep. 2018
The Marketing BoutiqueMarketing Coordinator
Oct. 2015 - Aug. 2016North York, ON• Serviced clients in retail, food and service industries. • Curated and designed social media content(Facebook, Twitter) for several clients. • Organized photoshoots, managed content calendars and social media contests. • Compiled, analyzed and delivered monthly reports of team’s efforts. • Revamped company reporting to increase efficiency and accuracy for reporting. • Executed smooth transition of email marketing service for Canadian Division of Major Global Food Retailer from Fishbowl to Mailchimp. Managed lists, created list segmentation and automation. • Wrote content for company and client blogs.
Greater Toronto BuildersMarketing Coordinator
Feb. 2015 - Jul. 2015Toronto, ON• Develop the organization’s annual marketing plan and led weekly meetings to ensure deadlines were met. • Design Brand Collateral including logo, tagline and all graphic materials for print, web and all marketing materials for trade shows. • Advertise, interview and hire for full-time positions.
Greater Toronto ContractorsMarketing Coordinator
May. 2014 - Jan. 2015Woodbridge, ON• Designed, curated and managed e-newsletter and blog. • Developed and executed the design and promotion material for successful grand opening of the business. • Generated leads and fostered healthy client relations. • Designed build portfolio to showcase job before and after. • Portfolio was picked up by head office and mandated as valuable asset for all company locations. • Collaborated to complete situational and marketing analysis and strategies. • Managed marketing print production
Amberwood Doors Inc.Junior Purchaser
May. 2014 - Aug. 2014Toronto, ONSuccessfully filled the role as the senior purchaser was on leave. Ensured continuity of project completions. • Communicate directly with suppliers to order materials and ensure timely delivery of all materials needed to complete projects, including rectifying supplier errors. • Ensure upkeep of inventory and order stock as requested or needed for office and shop. • Calculated materials needed per project and order based on production schedule: ensured products ordered are accurate based on clients requests. • Maintain production schedule, keep sales team informed on lead times for build complete dates and advise installation times accordingly.
Amberwood Doors Inc.Sales Coordinator/Graphic Designer
Apr. 2012 - Dec. 2013Toronto, Canada AreaFacilitated Sales Reps during the sales and ordering process. Communication bridge between all departments. • Assisted in achieving a quick response time for client inquiries and service requests. • Enabled sales team to focus on client acquisition by assisting in preparing documents for client inquiries. • Aided in project coordination, assisted in implementing processes to increase production queue. • Provided active customer support for service queries. Boosted scheduling response time of services. • Added live updates on customer orders in queue, supported team in changes and implemented them immediately which reduced communication and product development errors. • Increased turnaround of finished product through scheduling installations. • Enforced payment terms and assisted accounts receivable in coordinating final payments. • Redesigned and modernized 2013 Ideas brochure. Template has been repeated for 2014 issue. • Trained new coordinator.
From Sam with LoveOwner - Marketing & MarTech Production & Design
Jan. 2011+ Strategized and executed a brand launch for a health and wellness startup, resulting in a 44% lead conversion rate and an email marketing strategy with a 20% CTR. + Developed a social media strategy on Facebook and achieve 10% weekly page engagement growth. + Formulated and rolled out an email automation campaign for lead generation and retention for education client,starting with an average open rate of 17%. + Directed and designed a print advertising campaign for a major banking client in the Caribbean. + Developed and implemented a marketing plan for a manufacturing startup, including print materials, lead generation strategy, and CRM best practices to boost lead conversion rate and maintain a 24-hour response rate to leads.
George Brown CollegeGraphic Designer
Sep. 2008 - Apr. 2009Toronto, Canada AreaIllustrate and design posters, brochures and flyers for events happening at all campuses. Handle all marketing material for Student Association.
Midoco Art & Office SuppliesSales Associate/Receiver/Cashier
Oct. 2007 - Mar. 2012Toronto, Canada Area• Worked with Managers and Purchasers to successfully implement receiving processes. • Worked with Managers to successfully emphasize the importance of detail orientation and accuracy. • Assisted in increasing accuracy of inventory being received and shipped between locations. • Categorized and organized stock room including seasonal stock. • Successfully maintained customer relationships to create and encourage store loyalty • Trained new team members
Dynamite Clothing, Eaton CentreSales and Customer Service
May. 2007 - Sep. 2007Toronto, Canada Area• Greet customers, assist with sizing and style recommendation. Aim for goal via selling and up selling. • Successfully trained new members. • Alternated between top and 2nd best sales associate in store based on performance in sales and goals met.
Second Cup, Dufferin MallBarista
Feb. 2007 - Oct. 2007Toronto, Canada AreaBarista: Make drinks according to menu and customers' personal requests efficiently. Cashier and Customer Service: Record and complete customer orders and complete sales transactions at cash.
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