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Work Background
Distinct Graphics & Software SolutionsMarketing Communications Specialist & Designer
Jan. 2020Calgary, AB• Led end-to-end design and production of marketing campaigns for clients across multiple industries — delivering digital ads, branded collateral, landing pages, brochures, presentations, and social media creative
• Translated client marketing strategies into compelling visual concepts, maintaining brand consistency across all campaign touchpoints and channels
• Designed and developed websites on WordPress and Wix, creating visual assets for landing pages, web graphics, and email marketing campaigns
• Produced motion graphics, promotional videos, and multimedia content using Adobe Premiere Pro and After Effects, optimized for digital channels
• Designed full brand identity systems including logos, color palettes, typography, and brand guidelines for clients from ground up
• Developed print-ready production files for brochures, flyers, signage, and marketing collateral — ensuring files met specifications for both digital and print use
• Managed organized creative libraries and asset management systems across multiple active client accounts simultaneously
• Collaborated directly with clients through creative briefings, concept reviews, and revision cycles to deliver work aligned with marketing objectives
• Designed an innovative UX-driven automation system that reduced a client's 15-day document production process to a matter of hours — identified a human behaviour barrier and redesigned the experience around guided client interaction
• Executed brand migration for a professional services client — new visual identity, domain, and multi-location digital presence — growing total site sessions by 30%
FreelanceWeb Design Development Specialist
Feb. 2019
Distinct Graphics & Software SolutionsManaging Director
Jan. 2018 - Dec. 2022airdrie,alberta● Directed up to 4 employees in the day-to-day operations of the digital transformation consultancy that provided e-commerce, digital marketing, and web and app development services to emerging businesses across Alberta ● Oversaw all aspects of the company including sales, marketing, business development, and financial control ● Accountable for employee hiring, training, talent development, and performance evaluation and management ● Drove the full-cycle delivery of up to 3 concurrent client projects with individual budgets reaching $35,000 ● Built and nurtured client relationships to understand needs, identify deficiencies, and formulate custom solutions ● Attended industry and networking events to uncover leads, expand market presence, and attract new business ● Generated social media content and launched multi-channel marketing campaigns to raise brand awareness ● Conducted research and prepared detailed applications to secure government grants and other public funding Key Achievement: ✓ Streamlined the creation of compliance manuals from up to 15 days down to a few hours for a Calgary consultancy by designing a website that allowed customers to upload requirements and automate the manual-making process ✓ Earned glowing feedback and multiple customer referrals for completely rebranding a therapist’s company by building a unique, accessible, and user-friendly website that allowed the client’s business to expand dramatically ✓ Served as the Calgary affiliate for ARTIncTech ERP Solutions, participating in solution presentations, contributing to strategy planning in marketing, website UI/UX, software development, and Q/A testing, while fostering value-driven customer relationships ✓ Achieved year-over-year revenue growth by consistently going above and beyond customer expectations ✓ Recruited by multiple local women’s groups to present on digital transformation and female entrepreneurship
City of CalgaryRelief Aquatic Lead Attendant (Part-Time)
Nov. 2012 - Apr. 2024Calgary, AB• Produced instructional videos and swim stroke illustrations used as training resources across all 12 City of Calgary public pools
• Managed up to 25 team members, coordinating scheduling, training programs, and daily operations
• Consistently met or exceeded performance targets; recognized by leadership as an exemplary team contributor
City of CalgaryLifeguard & Relief Aquatic Lead Attendant
Jan. 2012Thornhill aquatic centre calgary● Manage up to 25 team members in their daily activities during weekly shifts as the Relief Aquatic Lead Attendant ● Devise and facilitate training programs to educate staff on safety policies, pool procedures, and best practices ● Serve as the Safety Officer and lead meetings to review safety protocols and Emergency Response Plans (ERP) ● Tasked with maintaining the pool and basement areas to ensure all regulations and standards were sustained ● Administer weekly schedules and confirm staff follow all personal protective equipment (PPE) and mask rules ● Provide expert customer service to guests by answering inquiries and resolving concerns in a timely manner ● Complete regular basement inspections, report any problems, and liaise with contractors to repair equipment ● Control product inventory, order new materials, and help negotiate solutions to escalated staff disputes ● Consult senior management and offer insights and expertise to inform strategic planning for the facility Key Achievement: ✓ Introduced swim stroke illustrations that were so effective at demonstrating swimming techniques to young swimmers that the illustrations were replicated and adopted by all 12 public pools across the City of Calgary ✓ Significantly improved community engagement and relations by instituting a community board in the Foothills Public Pool lobby area for guests to write messages and provide feedback and criticism regarding pool operations ✓ Produced multiple videos to demonstrate how to perform routine inspections and maintain the unique basement operations at the Foothills Public Pool that was used as a valuable training resource and reference for new staff ✓ Always met or exceeded performance targets during annual employee evaluations at the City of Calgary and received a recognition from the leadership team for being an exemplary team players and contributor
British CouncilSenior Invigilator
May. 2009 - May. 2012Saudi Arabia
Dunes International SchoolPhysical Education Teacher
Jan. 2009 - Dec. 2011Al-Kobar, Saudi Arabia● Mandated with founding and managing the Aquatics program at the prominent elementary and secondary school ● Crafted and delivered specialized curriculum for swimming classes with up to 18 students from grade 1 to 12 Key Achievement: ✓ Earned overwhelmingly positive praise from the Director and participants for establishing the first Aquatics program at Dune International School and crafting custom lessons that were tailored to unique swimmer needs
Infosys BPMMarketing Supervisor
Jan. 2006 - Dec. 2008
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