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Work Background
New York PostOvernight Photo Editor
Oct. 2022Roosevelt Island, New York, United StatesDuring this tenure, I produced fast-turnaround, editorial features by capturing and editing compelling visuals that met strict publication standards. I managed a team of photographers and worked closely with photo agencies to consistently source imagery that enhanced storytelling and aligned with brand narratives. I approached each assignment with a narrative-first mindset—interviewing subjects on-site and crafting visuals that added context, depth, and human connection to the story. Selected achievements: ✅ Boosted post-production speed by 60% through advanced workflows in Photoshop and CHP ✅ Generated up to 20% more traffic by producing dynamic motion content and upskilling the team in multimedia storytelling ✅ Amplified audience engagement by 80%+ by designing visually striking assets tailored for digital, print, and social media #VisualStorytelling #EditorialContent #PhotoLeadership #MultimediaProduction
The High Regard ShowOwner and Co-Host
Jan. 2015 - Feb. 2024New York, NYOwner & Co-Host, High Regard Show ✅ Built a loyal listener base with 10K+ monthly downloads ✅ Drove 80% increase in engagement through strategic social media campaigns ✅ Managed all creative and technical aspects of podcast production Multimedia Marketing Manager, Mohegan Sun Pocono ✅ Elevated customer engagement by 70% with impactful digital signage ✅ Boosted bookings and revenue by 11% through strategic marketing initiatives ✅ Oversaw a creative team, maintaining consistent delivery of high-quality assets Marketing Research Director, Nexstar Broadcasting ✅ Improved digital campaign performance by 8% through hands-on management ✅ Created detailed reports that influenced leadership decisions ✅ Managed two designers and collaborated with cross-functional teams on campaign strategy #Podcasting #MarketingStrategy #DigitalEngagement #CreativeLeadership #ContentProduction
ScholasticSenior Art Director
Dec. 2013 - Dec. 2024New York, NYIn this role, I drove rapid improvements in rebranded assets—ranging from sell sheets and presentations to websites and promotional videos—by closely partnering with newly acquired companies to ensure a cohesive visual identity across all touchpoints. To expand Scholastic Magazines’ reach, I played a key role in supporting social campaigns, producing branded video content, and building flexible design templates that empowered editorial teams to create with consistency and speed. Selected achievements: ✅ Increased online visibility by 90%+ through targeted multimedia content designed for high-impact marketing campaigns ✅ Led unified branding across digital, print, and video, boosting brand recognition by 15% ✅ Lifted average traffic by 20% by crafting animated explainers and story-led assets for sales, email, book fairs, and live events ✅ Improved project flow by 75% after conducting stakeholder interviews and turning insights into streamlined collaborative systems ✅ Raised team productivity by 30% by building a comprehensive Creative Cloud Library stocked with ready-to-use branded elements #CreativeLeadership #BrandStrategy #VisualIdentity #MarketingDesign
PfizerLead Designer
Jun. 2011 - Jan. 2013Madison, NJAs the lead designer, I ensured brand consistency across all channels—print, digital, and mobile—by driving cohesive visual identity across projects. I supported a two-person design team while coordinating with external vendors to simplify production and meet quick-turn deadlines. I took initiative during a sensitive leadership shift, strengthening ties with outgoing team members and ensuring a smooth creative handoff. I also played a hands-on role in hiring and onboarding, evaluating portfolios, conducting interviews, and building training tools that helped new designers ramp up quickly. Selected achievements: ✅ Boosted brand engagement by 4–6% through high-impact product photography and close collaboration with internal teams ✅ Delivered campaigns and sales materials that met Pfizer’s standards while functioning as a go-to creative partner for department leads ✅ Developed a broader design asset catalog to unify branding efforts across multiple business units #DesignLeadership #VisualStrategy #BrandIdentity #CreativeOps #DigitalDesign
Mohegan Sun at Pocono DownsMultimedia Marketing Manager
May. 2008 - Jul. 2011Work directly with senior level casino personnel, on property tenants and outside agencies designing print and new media pieces which ranged from postcard and billboard creations to web page and plasma animations for over 200 on property screens. Duties also include designing and managing iView content announcing specials and promotions on all of the casinos 2,500+ slot machine display panels. Redesign and maintenance of on property patron kiosks. Design, development and maintenance on Mohegan Sun at Pocono Downs corporate website and iPhone application. Onsite photographer/ videographer and editor. Management of all social networking including the casinos Facebook, Twitter and YouTube accounts.
Nexstar Broadcasting GroupResearch Director
May. 2007 - May. 2008Worked closely with promotions department to assure positive branding of two local television stations WBRE (NBC Affiliate) and WYOU (CBS Affiliate). Designed and produced all sales materials, involved in all contest concepts and was in charge of viewer incentive programs.
World Internet ResourcesArt Director
Oct. 1997 - May. 1999Designed websites for a wide variety of clients through the AT&T Creative Alliance Program of which World Internet Resources was a part. All designs included working one on one with clients, presenting comps and flow charts, creating web ready graphics, compiling and preparing content.
RA East, Inc.Art Director/ Owner
Jan. 1997 - Jan. 2009New York, NYDesigned print and digital projects for a wide variety of clientele including: The Discovery Channel, Sony Pictures, children arts programs and a variety of luxury hotel advertising. Projects included: • Presenting comps and flow charts • Planning budgets, • Creating web and print ready graphics, • Compiling and preparing content, • Programming • On-site training for clients whom wished to update their own sites
TMP WorldwideSenior Designer
Sep. 1993 - Aug. 1997Designed web, print and multimedia presentation and advertising campaigns for various clients. Acquired a strong knowledge of video production for in house promotions and attended focus groups. Worked closely with freelance designers, photographers, and printers to assure the best quality result for all clients.
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