ICEA LION GroupGroup Head, Digital Innovation
Feb. 2019 - Dec. 2020Nairobi, KenyaTransforming the face of Insurance and Investments across the Group (Kenya, Uganda, and Tanzania), as inaugural Group Head, Digital Innovation, I championed the business growth through the implementation of User Experience, Customer Journey Mapping, which was perfectly enhanced by Data Analytics and Digital Marketing. Specifically I :
• Implemented a Business Culture transformation project as the test bed for launching innovative solutions for our customers.
• Created the Group’s 5-year Digital Transformation & Data Strategy – and implemented it. • Implemented an Online Self-Service portal to allow our customers manage their Online and Mobile Loans, Insurance, Investment, Pension and Trust portfolios across East Africa - particularly useful during the Covid-19 pandemic.
• Supported Kenyan Regulatory Authority with the inception of an Innovation sandbox that all fintech’s, financial services etc. could use to inform digital and technology innovation and regulation co-creation.
• Created an entirely new revenue stream for the organisation through DigiTrust: a Money Market investment solution (available on both the App, WhatsApp Chabot, Online and USSD). 78% and 56% respectively of all money market acquisition (volume and value) is through the newly created DigiTrust channels. 280% growth in number of transactions across the new channels (USSD, WhatsApp chatbot and online) year 1 collections.
• Implemented the Agile Methodology and Business process engineering Lean practices to ensure that we could remove waste and implement process automation to drive efficiency.
• Revamped the ICEA LION Group website across 3 countries (Kenya, Uganda and Tanzania) to allow for Revenue growth, Lead generation, responsiveness, and Customer engagement through the WhatsApp chatbot.
• Worked with the technical team to implement the automations and re-engineer these processes. Identified opportunities for Machine Learning and Robotic process automation in line with these data insights.