American ExpressData Scientist
Apr. 2017 - Feb. 2020New York, NYLed direct mail campaigns that grew the portfolio by 25% annually. Developed A/B testing frameworks for direct mail campaigns, measured creative effectiveness, performed statistical analysis, and presented insights. Built predictive models to optimize customer targeting, reducing marketing costs by 25% and improving response rates. Designed SQL-based automated systems for customer list generation and segmentation. Created a performance dashboard for digital marketing campaigns, saving $400K annually. Directed the partitioning of Hive tables, boosting query speed by over 50%.
Automated weekly dashboards for customer behavior and churn risk monitoring.
Managed an offshore team to deploy an encrypted ETL pipeline essential for analytics.