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Work Background
TRAPOChief Marketing Officer
Oct. 2020As Chief Marketing Officer of the No 1 car accessories provider in Southeast Asia, I oversee a dynamic omnichannel presence, managing both online platforms and 23 offline shops across Malaysia, Singapore, Thailand, and Indonesia. My strategic leadership has been pivotal in implementing a comprehensive 360-degree marketing strategy that spans EDM, social media, PPC, affiliate programs, KOLs, and DOC. Starting with a core team of three, I now manage over 15 professionals across four key departments: Marketing, Design, Visual Merchandising, and IT. Under my leadership, revenue has tripled year over year, with a consistent increase in average order value by 6.5% annually. I have established relationships with over 100 partners in the region, encompassing BNPL services, key opinion leaders, media publications, banks, and other stakeholders, significantly expanding our network and impact. Managing an annual marketing budget exceeding $200,000, I have successfully positioned our Hero Products at the number one spot in SEO rankings within just six months. Furthermore, I have developed a robust affiliation model with major networks in Southeast Asia, such as Impact, Involve Asia, and Commission Factory, which now contributes to 10% of our total revenue.
TRAPOHead Of Marketing
Mar. 2019 - Oct. 2020
Trapo MalaysiaHead Of Marketing
Mar. 2019 - Oct. 2020
DevMark.coCo-Founder & Marketing
Feb. 2016 - Mar. 2019Denpasar Area, Bali, IndonesiaAs a Co-Founder, I manage a team of skilled web and mobile app developers, delivering solutions to over 100 clients across Europe, Southeast Asia, and the US. My expertise in digital marketing is highlighted by my strategic creation and implementation of data-driven SEO and PPC marketing campaigns on Google AdWords. I am adept at driving inbound traffic through a multifaceted approach that includes email marketing, direct outreach, and social media platforms such as LinkedIn, Facebook, and Twitter. This comprehensive strategy ensures maximum visibility and engagement across all channels, enhancing client acquisition and satisfaction.
Point ShoutCo-Founder & Marketing
Jan. 2014 - Feb. 2016Brussels Area, BelgiumAt Point Shout, we specialize in developing customer surveys and loyalty technology tailored for the retail and hospitality sectors. In my role, I oversee the business operations from A to Z, ensuring seamless integration of strategic and operational activities. Key responsibilities include:
- Crafting and maintaining the brand identity to resonate with our target markets.
- Coordinating the development of our website and mobile applications to enhance user experience and accessibility.
- Managing our social media presence, ensuring active engagement and consistent messaging across all platforms.
- Overseeing online communications to foster customer relationships and build brand loyalty.
- Participating as an exhibitor at Web Summit in Dublin, one of the biggest Tech Conference in Europe In 2016, the IP was acquired by Stirista, an US data driven agency.
ASI DataMyte, Inc.Marketing Coordinator
Aug. 2012 - Sep. 2013BelgiumResponsible for the creation and implementation of data-driven SEO and PPC marketing campaigns on Google AdWords, aimed at maximizing digital presence and effectiveness. My strategic approach towards US and Europe market involves:
- Driving inbound traffic through multiple marketing channels including email, social media (LinkedIn, Facebook, Twitter), and direct outreach, ensuring a comprehensive coverage and engagement.
- Managing and coordinating international events, overseeing all aspects from timelines and venue selection to supplier negotiations, legal compliance, staffing, and budget management.
- Executing an inbound marketing strategy that includes the creation of compelling content such as brochures, newsletters, presentations, case studies, and press releases.
- Monitoring traffic with tools like HubSpot to deliver highly targeted content, effectively moving traffic through the marketing funnel and enhancing conversion rate
ElectroluxProduct Communication Coordinator
Jul. 2010 - Jul. 2011Brussels Area, BelgiumIn my role at Electrolux HQ, I expertly manage the development, production, and distribution of Below-The-Line (BTL) marketing materials by collaborating closely with internal creative teams and external production vendors. My responsibilities include:
- Overseeing communications and process coordination between Electrolux and our print agency, ensuring seamless operations and high-quality outputs.
- Providing strategic and creative direction for Electrolux initiatives, enhancing brand presence and consumer engagement.
- Ensuring that all locally-developed creative marketing materials are thoroughly reviewed and strictly adhere to Electrolux brand guidelines, maintaining brand integrity across all platforms.
- Tracking and managing the Consumer Promotion budget along with other budget administration duties, ensuring efficient and effective use of resources.
Shout AgencyCo-Founder & Marketing
Oct. 2009 - Oct. 2010Iasi County, RomaniaIn my pioneering role, I led the startup of a company and successfully positioned it as a cutting-edge Guerrilla Marketing Agency. My key responsibilities and achievements include:
- Designing and executing the advertising campaign for the Romanian International University Fair (RIUF), leveraging innovative guerrilla marketing strategies to maximize reach and impact.
- Conducting thorough market research to gather insights and develop a highly effective campaign tailored to the target audience.
- Surpassing the visitor target for the RIUF by 50%, drawing in over 3,000 attendees and significantly enhancing event engagement.
- Recruiting, training, and leading a dedicated team of 5 volunteers, fostering an environment of growth and excellence through effective delegation, coaching, and performance evaluation.
- Managing an event budget of €4,000, ensuring optimal resource allocation and financial efficiency.
Underwriters Laboratories, GermanyMarketing Trainee
Jul. 2008 - Feb. 2009Darmstadt Area, GermanyIn my role, I have effectively managed critical operational and strategic tasks, including: - Managing the Customer Database to provide a solid foundation for important strategic and tactical decisions, ensuring accurate data collection and analysis to support business growth and customer engagement strategies.
- Offering robust support in the preparation of trade shows and workshops, facilitating seamless event planning and execution to enhance brand visibility and industry engagement.
- Actively engaging in the preparation of the UL conference, coordinating various aspects of the event to ensure its success and align with organizational goals.
AIESEC IasiAlumni AIESEC Iasi/Romania
Sep. 2007 - Jul. 2010Iasi County, RomaniaIn my volunteer position with AIESEC, I have taken on multiple leadership roles, contributing significantly to the organization's development and outreach efforts. My responsibilities include:
- Developing comprehensive training programs and successfully delivering them to AIESEC members, enhancing their skills and knowledge in various organizational functions.
- Serving as the Project Coordinator for the Conference Local Planning Meeting, effectively organizing and overseeing this key event for over 100 AIESEC members.
- Acting as the Marketing Responsible for an educational project, where I spearheaded the marketing strategies and execution to increase project visibility and impact.
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