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Work Background
Bold Branch CollectiveCo-Founder, Brand Marketing & Strategy
Sep. 2025Bold Branch Collective is a full-service marketing agency specializing in green building solutions. We offer strategic consulting in brand marketing to boost client visibility and success.
U.S. Green Building CouncilDigital Marketing Senior Director
Jul. 2014 - Aug. 2025Washington, D.C.Spearheaded global product marketing and digital strategies, driving brand awareness, demand generation, customer engagement, and revenue. Expertise spans go-to-market planning, product positioning, and multi-channel campaign management. Led and inspired digital marketing team, fostering a collaborative environment focused on results-driven global marketing assets, content standards, and best practices. Directed the development and optimization of global websites, enhancing UX/UI through persona-based strategies, personalization, and data-driven analysis (web trends, ROI). Oversaw web redesigns and new site launches. Leverage marketing automation to manage prospect list and develop best-in-class email strategies for acquisition, engagement, lead generation, and revenue. Collaborated with stakeholders on content marketing, ensuring relevant, valuable materials aligned with editorial guidelines and audience needs. Influenced social media content creation. Created and managed online advertising campaigns for mission messaging and product awareness. Tracked key metrics to evaluate ROI and marketing effectiveness, using analytics for data-driven insights and continuous improvement. Supported market research to inform product positioning and strategy.
U.S. Green Building CouncilSenior Digital Marketing Director
Jul. 2014Washington, D.C.
U.S. Green Building CouncilMarketing and Communications Specialist
Aug. 2011 - Jun. 2014Washington D.C. Metro AreaAccount executive for high-profile products and services, including membership, education, professional credentialing, and the Greenbuild International Conference and Expo. Strategized and executed comprehensive marketing plans, defining value propositions, sophisticated positioning, and messaging to ensure customer alignment, strong market traction, and measurable business impact. Managed end-to-end product marketing and communication strategies for diverse and expanding audiences, aiming to increase customer acquisition and retention and grow revenue streams. Directed campaigns and monitored progress, overseeing detailed marketing calendars, and evaluated analytics to refine audience engagement and optimize strategies.
Global Cold Chain Alliance (GCCA)Marketing and Communications Coordinator
Jan. 2010 - Aug. 2011Alexandria, VirginiaContributed to product and event marketing efforts, learning to develop and execute marketing strategies, including positioning, messaging, and detailed plans for distribution and promotion. Provided foundational support for campaign management and sales enablement, assisting in the creation and implementation of product and event marketing strategies. I gained experience in managing marketing calendars, developing sales enablement tools, and tracking performance to support organizational objectives.
Atlantic MediaAtlantic Media Fellow, National Journal Group
Jul. 2009 - Dec. 2009Washington, D.C.Managed daily homepage content for nationaljournal.com in collaboration with the editor and tracked and reported website performance to improve engagement and ROI through data-driven insights.
University of North Carolina at Chapel HillWeb Content Editor, UNC Global
Jan. 2008 - Dec. 2008Chapel Hill, North CarolinaManaged web content for UNC Global at global.unc.edu, including implementing site updates to enhance user experience. Created and implemented editorial content with internal and external stakeholders, producing engaging and informative articles.
PRESBYTERIAN CHURCH USA A CORPCommunity Development Specialist
Jul. 2006 - Aug. 2007Contributed communications expertise to enhance the reach and effectiveness of community programs, including a microfinance initiative, an adult computer education school, a print shop and a bookstore.
Bold Branch Collective
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