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Work Background
Owner/President
Push to StartOwner/President
Feb. 2012Baltimore, Maryland, United StatesPush to Start offers public relations and marketing communications services ranging from traditional and social media strategy development and implementation, to writing brand materials to comprehensive PR program execution and beyond. Independently owned and operated, Push to Start offers clients all of the benefits associated with working with a small firm, including flexibility, personal service and senior-level support, for a fraction of the cost of working with a multi-person agency. Current and past clients and projects include GoDaddy; ChromaLuxe, Boston Interiors; Seawall (R. House; Remington Row); Force: Upsetting Rape Culture (Monument Quilt); Robert. W. Deutsch Foundation; MICA; TJL Enterprises (makers of Colic Calm, Tummy Calm, and Gastro Calm), American Leather; Bassett Furniture; Red Bull Amaphiko; Remedi SeniorCare; Vascular Disease Foundation; Cummings & Co. Realtors; Lily Trotters; Craftsmen Developers; Baltimore Spirits Co.; Hamilton Bank; Sonus Hearing Care Professionals; InnerChange; Baltimore Arts and Realty Corporation (BARCO); Open Works; Motor House; Lexington Market; Union Collective/Union Craft Brewing; and Zipnosis. -Develop and execute strategic campaigns, marketing/communications, and product launches -Generate story ideas and help create newsworthy events -Write press releases, company fact sheets, media advisories, brochures, and web copy -Coordinate and secure interviews for print, radio, television, online, and podcasts -Create targeted media lists consisting of traditional and social media outlets -Content marketing -Social media management (Instagram, LinkedIn, Facebook, Twitter) -Research and coordinate new partnerships for clients with vendors and/or influencers -Produce byline articles for publishing
Vice President
Sandy Hillman CommunicationsVice President
Nov. 2007 - Feb. 2012PR representative for companies such as Smart Balance, Rowe Furniture, Caesars Entertainment, Remedi SeniorCare, and ZICO Coconut Water -Developed effective multi-channel communications campaigns incorporating traditional and social media relations, community events and grassroots efforts -Developed strategy and managed social media relations for healthy snack food company Funky Monkey; increased Twitter following by 400% in one year; increased Facebook fans by 395% in one year -Produced compelling and unique events to generate publicity and key stakeholder engagement including video production, live webcasts and Twitter chats -Generated story ideas and angles based on client needs and requests; identify target media and pitch to secure publicity -Created and edited an assortment of content on a daily basis, including press releases, messaging, by-lined articles, prepared statements, fact sheets, bios, website copy and more -Earned national and local publicity/free media for clients via direct pitching and press material distribution Top placements in media outlets such as NBC's Today Show, Sports Illustrated, USA Today, Bloomberg Television, People, The New York Times and The Wall Street Journal -Managed multi-person account teams HEALTH CARE FOR THE HOMELESS September 2011 - February 2012 Publicity Chair for Annual Fundraiser, THE CHOCOLATE AFFAIR -Developed comprehensive communications strategy and task plan to promote annual fundraiser; tactics included social media communications, traditional media outreach, interview placements and crisis communications -Responsibilities included creating compelling story angles about homelessness in general and the event; securing and coordinating interviews for Health Care for the Homeless' CEO; developing targeted and succinct messaging; and providing overall strategic counsel as it related to the annual event
Account Supervisor
Sandy Hillman CommunicationsAccount Supervisor
Nov. 2007 - Jun. 2011PR representative for: World Market Center Las Vegas Funky Monkey Snacks Rowe Fine Furniture Smart Balance Caesars Entertainment ZICO Coconut Water Sister to Sister National Women's Heart Health Foundation
Senior Account Executive
TBCSenior Account Executive
Dec. 2003 - Nov. 2007Supported senior management with planning and execution of multimillion-dollar communications plans Implemented local and national media relations and grassroots outreach for clients including Harrah's Entertainment, MinuteClinic, the World Series of Poker, the American Vascular Association, Rita's Water Ice, MinuteClinic and others Generated story ideas and created newsworthy events based on client needs Developed press releases, media alerts, fact sheets, bios, collateral copy and more Pitched domestic and international media daily to secure publicity in local, national, and online outlets
Account Executive
TBCAccount Executive
Jan. 2003 - Dec. 2007

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