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Work Background
MeridiaHead of Marketing
Jul. 2024Amsterdam, North Holland, NetherlandsResponsible for everything related to marketing, primarily content, webinars, sales enablement, events etc.
DataSnipperHead of Demand Generation
Dec. 2022 - Jul. 2024Amsterdam, North Holland, NetherlandsResponsible for demand gen as the first hire of the function. Built a team of 4 FTEs. Engineered and executed comprehensive demand generation strategies across EMEA, Americas, and APAC regions, markedly enhancing brand visibility and pipeline growth in alignment with corporate objectives.
SendcloudGlobal Head of Performance Marketing
Jan. 2022 - Dec. 2022Eindhoven, North Brabant, NetherlandsAt Sendcloud, I was responsible for building a performance marketing team and supporting sales teams with leads to meet organizational growth goals.
SendcloudPerformance Marketing Manager
Aug. 2020 - Dec. 2021Eindhoven, North Brabant, Netherlands-Achieved +XXX% YoY growth of a customer base from paid media by restructuring the whole performance marketing channel
-Led a team of 3-7 T-shaped specialists
-Owned the strategy and its execution of paid media channel
-Campaigns design and alignment with the marketing team (content, events, and product marketing)
-Forecasting and reporting of paid media
StormGainSenior User Acquisition Manager
Jul. 2019 - Jul. 2020I was responsible for performance marketing for Nordics, Western Europe, Eastern Europe, APAC, and LatAm.
xcoexSenior User Acquisition Manager
Dec. 2018 - Jun. 2019I was responsible for performance marketing for Nordics, Western Europe, Eastern Europe, APAC, and LatAm.
Libertex GroupSEA Specialist
Apr. 2017 - Dec. 2018MontenegroI was responsible for SEM for Nordics, Western Europe, and Eastern Europe.
Artics Internet SolutionsProject Manager
Jun. 2016 - Nov. 2016Moscow, Russian Federation-Implementing multi-channel digital strategies (Search, Display, Social);
-Involving in creating digital strategies;
-Supervising the team of 2-4 specialists;
-Communication with clients, consulting clients on the market situation;
-Making analysis of digital channels;
-Media-planning.
Artics Internet SolutionsSEA specialist
Aug. 2015 - Jun. 2016Moscow, Russian FederationManaging Google Adwords and Yandex.Direct PPC campaigns both search and context (including remarketing/retargeting):
-Planning
-Keywords and negatives research
-Creating of ads
-Producing reports to monitor KPI movements
-Analyzing and optimizing ad campaigns
-Managing bids.
KupiSlova.ruSEA Specialist
Sep. 2014 - Jun. 2015Moscow, Russian FederationManaging Google Adwords and Yandex.Direct PPC campaigns both search and context (including remarketing/retargeting):
-Planning
-Keywords and negatives research
-Creating of ads
-Producing reports to monitor KPI movements
-Analyzing and optimizing ad campaigns
-Managing bids. Managing Google Merchant Center and Yandex.Market:
-Preparing technical assignment for making feeds
-Setting up account for launch
-Managing bids
-Analyzing and optimizing merchant campaigns
-Producing reports to monitor KPI movements. Implementing Google Analytics, Google Tag Manager, Yandex.Metrika, Call Tracking with its various features (e-commerce, enhanced e-commerce, cross-domaine tracking, event tracking, measurement protocol etc). Facing and contacting with client about accounting, ads and KPI.
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