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Work Background
Consultoría de NegociosBusiness Consultant
Mar. 2017LimaConsultancy for medium-size firms:
Marketing Plan
Operational improvements.
Strategic Planning.
Process evaluation and improvement.
Chemie S.A.General Manager
Apr. 2013 - Jun. 2015Lima, PeruInternational Firm, elaborate, develop, market, distribute agricultural, veterinarian and animal reproduction products. Twenty-six years in the market has given Chemie the expertise needed in the field. We are working in positioning the firm as friendly with the environment and workers, with organic and mineral organic products for agriculture. We represent Boehringer, a well known German Laboratory dedicated to present veterinary solutions. Chemie represents Syntex as well, one of the best American Laboratories with vast animal reproduction experience.
Sociedad Química Minera de ChileCommercial Manager
Mar. 2007 - May. 2011Lima Province, Peru• Firm with operations in twenty-five countries. R&D, Production, distribution, marketing, and sales in more than a hundred countries globally with revenues over US 2 billion.
• Expand Operations and direct sales to high-end Agri-Businesses.
• Improve our product portfolio and services. • Improve our logistics services reducing lead time by 10% with respect to the competition.
• Increased sales in Peru from US 9 million to 22 million.
Rehder y AsociadosChannels Distribution and Sales Consultant
Jan. 2003 - Mar. 2004Lima Province, PeruNumber one Insurance Broker in Peru.
We launched a new massive insurance product designed for vehicle accidents.
Developed external distribution channels focusing mainly on local Banks and wholesalers. We developed a contact center inbound and outbound to maximize exposure and customer relations.
We delivered 100% of new product sales goals for Rehder y Asociados.
DUWESTAndean Regional Manager
Jan. 2001 - Jan. 2003Lima Province, PeruJoint Venture between American DuPont and Central American Westrade.
Process re-engineering toward a light operation structure
Direct imports to end customers.
Increase Sales by 30%
Overheads and transaction cost savings of 60%.
Recuperation of 80% of bad debts inherited by past administration: one on one negotiation with our distributors.
Redesigned our distribution channel, reducing small distributors and increasing direct sales to high-end customers.
We Improved customer service to the top 20% of sales turnover clients. We minimized financial exposure by reducing credit sales and over-stocks in the customer warehouse.
Reduced cash cycle from 90 days to 60 days.
Solmaco S.A.Project Director
Aug. 1996 - Mar. 2000Lima Province, Peru• Construction outsources for Corporación Aceros Arequipa, the most important steel mill in Peru.
• Introduced detailed steel bars in the construction industry, an innovative product directed to all cement-consuming structures, eliminating waste, reducing construction time by just-in-time methodology, ideal for crane usage, reducing overall construction cost by 8%. • Increased sales by10% in the first year, 25% in the second year, 33% in the third year. Corporación Aceros Arequipa acquired SOLMACO. • Our job: designed the logistic system of each project, codification of the steel structure in CAD, sales presentations to construction project managers, teamwork meetings with structural engineers.
Cargill PeruProduction Manager / Businiess Unit Manager
Mar. 1986 - Nov. 1992Lima Province, Peru• Multinational Company with the main office in Minneapolis
• In charge of a vertical business integration project for frozen passion fruit exports
• Responsible for Cargill`s Agribusiness production, logistics, marketing, and sales.
• Improved product quality by statistical quality management. • Achieved a market share increase from 12% to 35% in 2 years.
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