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Work Background
CQSMarketing and Development Director - CSR & Quality for Hospitality & Healthcare
Apr. 2025 - Sep. 2025Greater Nice Metropolitan Area• Develop and implement CSR action plans for tourism, hotels, and restaurants to drive performance, employer attractiveness, and sales growth.
• Drive 360 Marketing and communication strategy and plans; @Lena Green ambassador.
• Collaborate with cross-functional teams to ensure sustainable actions are integrated into the long-term growth strategy.
• Conduct regular performance evaluations and provide guidance to optimize CSR initiatives for maximum impact.
Dombes Côtière TourismeCommunication and Partnership Development
Sep. 2024 - Apr. 2025Greater Lyon AreaPartnerships strategy make over
Sales Development
Communication Plan
Digital Communication
Network and Community Management
Events organization
Store management
Terre IngeniumChange Management Consultant
Jan. 2024Nice metropolitan area, Provence-Alpes-Côte d'Azur, FranceIs change part of your current challenges as a CEO? For your business, change could mean :
- CSR and ESG management
- New Markets
- Process and operations with AI
- Digital Transformation
- Organisation, and Agile management I guide you and support you to create and implement the changes that will allow your company to look at the future of sustainable growth. Available as: Consultant
Chief of Staff
Development Director - Transition Manager
Université Lumière Lyon 2International Marketing Strategy Teacher
Sep. 2022Lyon, Auvergne-Rhône-Alpes, France- International marketing strategy, 20h (Master 2) - CSR plan, 20h (Master 1) - Digital Transformation, 20h (Master 2)
- Essentials of Marketing, 16h (Master 1) - Pedagogic course creation for Digital Business Master for the Language Faculty
- Content structure and innovative learning techniques - Implementation and follow-up of students' group projects to increase engagement and practice. Would you like to have a taste of International Marketing Strategy?
Listen to the podcast International Corner from Tiphaine Le Roux : Website : https://podcast.ausha.co/international-corner
Apple : https://podcasts.apple.com/us/podcast/international-corner/id1618595419
Spotify : https://open.spotify.com/show/7AUKroDClwQs1HBM3NUBrs
Amazon music : https://music.amazon.com/podcasts/9f73aaa0-a21c-4f13-8e07-d6cffffde593
Deezer: https://www.deezer.com/show/3607917
SPINIdeasInternational Marketing & Sales Enablement Strategist
Aug. 2021 - Apr. 2025FranceMarketing Strategies and tactics development
Sales Enablement strategies aligned with clients' goals
Communication plan: content and social media strategy, plan and copywriting
CSR program methodology offers setup
Strategic partnership development with incubators, and media partners
Product offer, process, and structure, customer success BASE Conference organization
Speaker and trainer for international sales, strategic marketing, and CSR.
Team management and coaching
ISARA LyonInternational Partnerships Manager
Oct. 2017 - Jun. 2021Lyon Area, France- Results: 3 new educational programmes in 3 African countries
- Development of international attractiveness: French and foreign diplomacy, PR, online communication, conferences and fairs.
- Definition of the international strategy: development of an innovative offer for Lebanon, Morocco, Gabon, Cameroon and Madagascar. - Coordination of the implementation and reporting with the project teams.
Appetit DigitalDigital Transformation and Strategy Consultant
Mar. 2016 - Sep. 2017Lyon Area, France- Digital Transformation Project Management - Content Marketing Management Strategy
- Marketing Digital Strategy: SEO, SEA, SEM, social media - E-commerce Strategy - International market development
ICEcat.bizRegion Manager France, Spain, BE, CH & Africa
Jan. 2012 - Mar. 2016Amsterdam, North Holland, Netherlands- Results: sales development +30% sales - Business development and account management
- Recruitment and management of a team of 5 people
- Definition of service offer, and marketing, communication and PR strategy
- Creation of e-commerce strategy business cases
- Organisation and participation in trade shows (IT Partners, E-Commerce Paris)
- European projects (Amazon and L'Oréal)
Expatica Communications BVOffer and Operations Manager
Mar. 2010 - Jan. 2012Haarlem Area, Netherlands- Results: +100% client rebooking; +15% on print distribution
- Structuring the offer as product owner, sales process creation
- Implementation and monitoring of online advertising campaigns, continuous performance improvement - Project management of offline products: magazine, dedicated trade fair.
Appetit VoyageBlogger and Entrepreneur
Sep. 2008 - Dec. 2017Lyon Area, France - Haarlem Area, the Netherlands - Madrid, SpainGastronomy and Healthy Food Advocate
- Culinary blog and fusion recipe development
- Cooking and wine tasting classes
- Content strategy and social media
- Partnerships and sales development - Event organization
- Co-founder of Yummy Fun and Healthy Living community with nutritionist Cecilia Gotherstrom
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