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Work Background
ANDMOREDirector of Trade Show Leasing
Apr. 2024Atlanta, Georgia, United States
ANDMORESenior Sales Manager, Gift & Home Trade Shows
Apr. 2018 - Apr. 2024Greater Atlanta Area• Participate in strategic visioning meetings for the department and team.
• Sell exhibit space for Atlanta Market (January & July) via direct telephone contact, face-to-face and direct mail & e-mail communications.
• Responsible for more than $2.5 MM in annual sales
• Identify and cultivate exhibitor prospects.
• Answer and screen incoming calls; provide trade show information and/or solicit booth space sales from callers
• Attend appropriate industry events and competing trade shows (10+ per year) to secure new and current vendors.
• Respond to exhibitor-customer inquiries and special service requests • Maintain and update database of valid exhibitor prospects and document all prospect and vendor communications in the CRM
• Assist with other special projects including, but not limited to: booth sales for other shows/markets, show office staffing, telephone coverage and clerical tasks
• Assist Trade show accountant with monthly accruals and with closing accounts after each show
• Act as a mentor providing support and assistance in the development of new staff members
• Assist with proofreading of the Buyer’s Guide Listings, Exhibitor Applications, Exhibitor Service Manuals, Market Announcements
ANDMOREBilingual Senior Manager, Retail Services
Jun. 2016 - Apr. 2018Greater Atlanta Area(formerly AmericasMart)
Personally contact new and lapsed retailers and interior designers on a regular basis prior to all markets offering incentives where applicable.
Foster relationships with AMC’s exhibitors to obtain lists of International retailers to add to
the AMC database and subsequently market to attend the appropriate events.
Coordinate with Marketing personnel regarding buyer recruitment initiatives to ensure that
deadlines are met and the brand is represented appropriately.
Complete hotel reservations for retention and first time buyer-retailers and interior designers (on an as needed basis) with the Retail Services Coordinator, On Peak and the rest of the team where
necessary.
Plan and perform field marketing trips (at least four annually) to retailers in Europe, Asia, Africa, and Australia/New Zealand. This responsibility would include detailed analysis of the visitation
along with follow up calls.
Participate in the research and identification of Field Marketing Trip areas of opportunity.
Manage hotel expenditure versus the budget allocated for each Market, working towards
eliminating incentives made to repeat buyers.
Host the International Business Center during the January and July Markets accommodating to the needs of our international retailers.
CMA HomeShowroom and Marketing Manager
Feb. 2014 - Jun. 2016AmericasMart, Atlanta, GA• Responsible for managing 35+ vendors/brands and operations of $5MM showroom • Personal sales account for 10% of total sales
• Increased manager 1st year sales by 229-319% and customer social media following by 19%
• Support team of 8 outside sales reps • Maintain web-based database of sales materials/resources, inventory, service records and purchase orders
• Responsible for all Constant Contact e-mail blasts to both wholesale and non-stocking customers
• Social Media marketing including Facebook, Twitter, Instagram, and Pinterest
• Design marketing and informational materials CMA Home is a wholesale home goods showroom located in the AmericasMart in Atlanta and has recently celebrated 25 years in business. We provide bedding, bath, table linens, gifts, accessories and furniture options to retailers and interior designers throughout the world.
Steven AlanAssistant Manager
Jan. 2013 - Jan. 2013Atlanta, GA• Responsible for preparing new retail location for opening in Atlanta
• Daily operations, including managing cash wrap, sales, merchandising, styling and general store maintenance
• Communicating with corporate office weekly regarding traffic, best-sellers, etc. • Maintaining extensive product knowledge of current clothing and product lines
Cloud SherpasSMB Sales - Enterprise Sales Consultant
Jan. 2011 - Jan. 2012Greater Atlanta AreaSold Google Apps for Business accounts, migration services, and a plethora of other SaaS products made to be fully integrable with the Google environment. Worked on the US Small-Medium Business team working with companies that have 20 people or less, as well as with all Latin American companies. • Sold Google Apps for Business, migration services, and custom application development packages
• Managed pipeline of leads and opportunities from qualification to proposal and close for SMB market, and was solely responsible for world Hispanic market
• Gained extensive knowledge of all of Google’s products as well as other 3rd party solution products including SSO, UC, and other SaaS solutions in order to propose effective solutions for businesses in a variety of industries
• Gained familiarity with mail system migration processes from legacy systems to Google Apps for Business, including Microsoft Exchange, and both client-side and server side migrations
• Exceeded sales goals consistently each quarter
• Gained extensive SalesForce.com experience • Performed a series of webinars in Spanish to demonstrate how to use Gmail, Google Calendar, Docs and Contacts
• Google Apps Certified Sales Specialist Google's Enterprise Partner of the Year 2011
World's #1 Google Apps Reseller www.cloudsherpas.com
http://cloudsherpas.com/soar
IDR, Inc.Senior Recruiter
Jan. 2010 - Jan. 2011Greater Atlanta Area• Responsible for sourcing, interviewing and hiring candidates for various clients’, including Fortune 500 companies, IT resourcing needs
• Utilized resume sourcing tools such as Monster, TheLadders, and LinkedIn
• Formatted resumes and utilized written persuasive selling skills to create summary letters to hiring managers for candidates
• Most hires in the Atlanta office for Q1 2011
• Interviewed potential recruiters to add to Atlanta team
• Participated in weekly leadership and management training meetings and ongoing recruiter training sessions
• Managed currently employed consultants • Obtained leads for sales team to create new business
• Wrote weekly metrics reports on performance
• Negotiated pay rates with candidates for maximum company profit
• Trained, instructed and taught new recruiters in recruiting/hiring process and techniques
• Participated in required workouts, including weekly boot camp with trainer, weekly 4 mile run, and weekly 1 hour personal training session
WiNK Retail GroupW Hotels The Store Assistant Manager
Jan. 2008 - Jan. 2012• Providing accurate, comprehensive weekly productivity reports, as well as concise data on current customers
• Communicating daily with buyers and corporate director to ensure efficient and profitable operations
• Creating purchase orders for inventory replenishments • Receiving inventory against purchase orders and contacting vendors when necessary
• Continuously improving product designer knowledge for maximum sales • Creating Excel spreadsheets with appropriate formulas for various reports
• Visual merchandising and store maintenance
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