Lina Lastra

Marketing Manager

Email Marketing ManagerMarketing DirectorMarketingCRM managerBrand Marketing ManagerCommunications ManagerPR ManagerSEO Manager

I am a Business Administration graduate with a Master’s in Marketing and Sales Management, and over the past six years, I have built and led the Marketing department of a Spanish start-up from the ground up. In this role, I was responsible for defining and executing the brand strategy in a B2B environment—driving brand awareness and preference, implementing lead generation campaigns, and leading go-to-market strategies for new services launches. This hands-on experience in a fast-paced, high-growth setting sharpened my strategic thinking and cross-functional collaboration skills, ensuring that marketing initiatives were always aligned with broader business goals.

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Work Background

Marketing Manager

PaackMarketing Manager

Jan. 2022 - Feb. 2025Barcelona, Catalonia, SpainI spearheaded the creation of the Marketing department for a B2B last-mile logistics start-up. My strategic initiatives encompassed branding, digital positioning, and lead generation, resulting in a significant increase in sales-qualified leads. Collaborating with the Sales team, I executed go-to-market strategies that directly contributed to revenue growth and brand scalability.

Marketing Specialist

PaackMarketing Specialist

Jul. 2019 - Dec. 2021Barcelona y alrededores, España

Sales Leader

Seguros SURASales Leader

Mar. 2017 - May. 2019Cali, ColombiaIn my role at Seguros SURA, I led the development of sales channels within the insurance sector, emphasizing collaboration with brokers and intermediaries. By fostering a high-performance culture among the sales team, I ensured we consistently met our targets. Utilizing SalesForce, I monitored our progress and implemented innovative strategies that significantly boosted sales performance.

Key Account Manager

Iasacorp InternationalKey Account Manager

Jan. 2016 - Feb. 2017Cali, Colombia

Innovation Manager

Grupo Norma - CarvajalInnovation Manager

Jun. 2013 - Oct. 2014Colombia

Marketing Coordinator

Grupo Norma - CarvajalMarketing Coordinator

Jan. 2009 - May. 2013Colombia

Marketing Assistant

Grupo Norma - CarvajalMarketing Assistant

Sep. 2006 - Dec. 2008Colombia

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