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Work Background
HEALTHY U 2000 LTDHead of Marketing
Aug. 2024KenyaAs Head of Marketing at Healthy U, I lead the strategic direction and execution of innovative, tech-driven campaigns that enhance customer experiences and elevate our brand positioning across retail and wholesale channels. In this senior role, I manage a dynamic team with multiple line reports, ensuring seamless collaboration across departments, including sales, product development, and customer support, to align with business objectives and drive growth. Leveraging substantial budgets, I develop and implement data-led strategies that maximize ROI, increase brand visibility, and create meaningful customer engagement. With a focus on technology and customer-centric marketing, I oversee omnichannel campaigns, digital transformation initiatives, and experiential marketing efforts that reinforce Healthy U’s leadership in the health and wellness space. My work is centered on delivering impactful, results-oriented campaigns that resonate with our diverse audience while positioning Healthy U as the go-to destination for health-conscious living.
KOFISI - Centres of ProductivityHead of Membership
Aug. 2022 - Apr. 2023Nairobi County, Kenya
Amie Willenberg MarketingDirector
Jun. 2021Experienced marketing professional working across a range of industries supporting strategy and growth. Thematic expertise in marketing campaigns, defining and managing company brands, product marketing, content creation, customer and market research, and digital marketing.
KOFISI - Centres of ProductivityHead of Experience
Jun. 2021 - Aug. 2022Nairobi, KenyaOverseeing a department of events, marketing, design and comms to provide a five star experience for high-end serviced offices and co-work spaces across Africa.
Saidia Children’s HomeBoard Member
Jul. 2019 - Jul. 2020Gilgil, Kenya
Harambee Schools Kenya (HSK)Project Director
Mar. 2018Leads strategic planning and execution of education-focused initiatives in underserved regions of Kenya. Collaborated with local communities, schools, and government agencies to deliver impactful projects enhancing educational access and quality. Directed infrastructure improvements, teacher training, food programs, and scholarship programs for higher education.
The Institute of DirectorsHead of Events & Content
Jul. 2017 - Apr. 2020London, United Kingdom
FreelanceEvents & Marketing Consultant
Feb. 2017 - Jan. 2025London, United Kingdom
Russell PublishingHead of Content & Marketing
Feb. 2016 - Feb. 2017Kent, United KingdomLeading the content and marketing teams; developing content advisory boards, editorial content calendars for print and online and the overall strategy for content marketing to develop our core audiences. Brand marketing - setting strategy, signing off campaigns for print and digital
Corporate marketing - creating a strong brand that represents the company values
Positioning and direction - contribution on each brand
Audience - Development and targets
Project Management - re-brand of all print and digital elements
Digital - Development and implementation of the digital content strategy
Sales - Work with the Commercial Director to develop propositions and maximise revenues
Customer Service - Managing membership communications from start to finish
Harambee Schools Kenya (HSK)Fundraiser
Jan. 2013 - Mar. 2018As a dedicated fundraiser focusing on education in Kenya, I've excelled in securing diverse funding streams. I've successfully obtained grants from local and international organizations, enabling impactful projects that enhance education accessibility. I've cultivated relationships with private donors through personalized engagement, effectively communicating our mission and securing substantial contributions. My adept donor management skills have ensured sustained support, exemplified by a robust bursary program for underprivileged students.
Harambee Schools KenyaFundraiser
Jan. 2013 - Mar. 2018As a dedicated fundraiser focusing on education in Kenya, I've excelled in securing diverse funding streams. I've successfully obtained grants from local and international organizations, enabling impactful projects that enhance education accessibility. I've cultivated relationships with private donors through personalized engagement, effectively communicating our mission and securing substantial contributions. My adept donor management skills have ensured sustained support, exemplified by a robust bursary program for underprivileged students.
Russell PublishingMarketing & Event Director
Apr. 2012 - Jan. 2016Kent, United KingdomPart of the senior management team with overall responsibility for the events and marketing departments, providing input into the overall strategic direction of the business. Set budgets, forecasts and manage P&L, oversee recruitment, training and staff retention, work collaboratively with other Directors to ensure a cohesive approach to the events and marketing campaigns, create and deliver innovative new marketing and event strategies and help to deliver both quality and profitability. Our conference content provides cutting edge insight into a variety of topics coupled with exhibitions and exclusive networking events that match buyers and sellers from around the globe.
UBM Built EnvironmentInternational Events & Marketing Manager
Aug. 2011 - Apr. 2012London, United KingdomResponsible for the strategy and implementation of marketing plans for events across the built environment; working on a range of exhibitions, awards, conferences, networking events and client solutions. Launching Ecobuild (www.ecobuild.co.uk), the world’s largest exhibition dedicated to sustainable building products and the fastest-growing trade event in the UK, into Shanghai, China (April 2012). Demonstrating strong project management skills, the role required a genuine desire and ability to learn/absorb the industry, its issues, trends and players and apply that knowledge in a marketing environment.
UBM Built EnvironmentGroup Events & Marketing Manager
Feb. 2011 - Aug. 2011London, United KingdomManaging 5 marketing executives marketing 30+ events per year from one day conferences to exceptional award ceremonies and larger exhibitions and delivering almost £2million in annual revenue. Running events predominantly in the UK but increasingly looking to extend our brands to emerging markets including India, China, Central Europe and Brazil.
UBM Built EnvironmentEvents Marketing Manager
Jan. 2007 - Jun. 2011London, United KingdomManaging a team of 4 marketeers to deliver the marketing for approximately 30 annual events for the built environment including BSEC, Thames Gateway Forum, Global Infrastructure Forum plus Awards, Conferences, virtual events, webinars and networking events.
RICSEvent Manager
Mar. 2005 - Apr. 2007London, United KingdomWorking on various events for the Royal Institute of Chartered Surveyors
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