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Work Background
Johnson & Johnson Innovative MedicineGlobal Product Manager - Biostimulants
Sep. 2023Beerse, Flemish Region, BelgiumLed the global biostimulants portfolio within Janssen’s Preservation & Material Protection (PMP) division, focusing on strategic readiness for commercial launch, global market access, and long-term product positioning. Drove cross-functional collaboration across regulatory, R&D, sales, and marketing teams to enhance visibility, generate demand, and ensure compliance in a fast-evolving ag-biotech landscape. Key Contributions:
• Developed and executed global pre-launch strategy, aligning product roadmap with market trends, customer needs, and regulatory pathways.
• Strengthened partnerships with global suppliers and key accounts, gathering insights to inform positioning, messaging, and deployment strategies.
• Created integrated marketing communications and promotional assets to build early awareness and stimulate demand.
• Facilitated technical training, field support, and stakeholder trials to establish credibility and drive adoption.
• Managed compliance and specification protocols to ensure a smooth transition from development to commercialization.
• Spearheaded global engagement efforts, including cross-regional alignment, industry events, and early adopter programs.
• Appointed CREDO Champion for the PMP division, advancing culture-building initiatives and values-based leadership.
The Janssen Pharmaceutical Companies of Johnson & JohnsonGlobal Product Manager - Biostimulants
Jan. 2023 - Sep. 2023Beerse, Flemish Region, BelgiumLed the global biostimulants portfolio within Janssen’s Preservation & Material Protection (PMP) division, focusing on strategic readiness for commercial launch, global market access, and long-term product positioning. Drove cross-functional collaboration across regulatory, R&D, sales, and marketing teams to enhance visibility, generate demand, and ensure compliance in a fast-evolving ag-biotech landscape. Key Contributions:
• Developed and executed global pre-launch strategy, aligning product roadmap with market trends, customer needs, and regulatory pathways.
• Strengthened partnerships with global suppliers and key accounts, gathering insights to inform positioning, messaging, and deployment strategies.
• Created integrated marketing communications and promotional assets to build early awareness and stimulate demand.
• Facilitated technical training, field support, and stakeholder trials to establish credibility and drive adoption.
• Managed compliance and specification protocols to ensure a smooth transition from development to commercialization.
• Spearheaded global engagement efforts, including cross-regional alignment, industry events, and early adopter programs.
• Appointed CREDO Champion for the PMP division, advancing culture-building initiatives and values-based leadership.
CingoDirector of Brand Strategy
Nov. 2019 - Jan. 2023Atlanta, Georgia, United StatesDirected brand strategy and marketing execution for a regional leader in home services, guiding the company through a period of growth and modernization. Collaborated closely with executive leadership and cross-functional teams to enhance brand equity, optimize campaigns, and deliver measurable impact across customer segments. Key Contributions:
• Created and launched a new business segment tailored to the home services industry, driving incremental revenue and expanding market reach.
• Designed and executed annual marketing strategies that elevated brand recognition and contributed to double-digit revenue growth.
• Built multi-channel content strategies (blog, video, email, social media) to strengthen customer engagement and drive inbound traffic.
• Led localization initiatives with regional teams, activating customer acquisition and retention through tailored campaigns, events, trade shows, and webinars.
• Standardized brand asset management systems to ensure cohesive messaging and design consistency across all platforms.
• Utilized performance data and analytics to refine marketing tactics, improve campaign ROI, and inform executive decision-making.
Corteva AgriscienceTerritory Manager
Sep. 2017 - Nov. 2019Georgia, United StatesManaged a $9.1MM sales territory across Metro Atlanta and Northeast Georgia, focused on delivering revenue growth, enhancing industry education, and strengthening community partnerships. Championed initiatives in sales, marketing, public relations, and professional development to support business goals and elevate industry standards. Key Contributions:
• Delivered consistent double-digit revenue gains, with average 15.8% YoY growth per account through customized sales strategies and high-touch client engagement.
• Chaired the Public Relations Committee for the Georgia Pest Control Association (GPCA); led public messaging and presented at key industry conferences (Winter Conference: 500+ attendees).
• Co-chaired the GPCA Education Committee to modernize member training programs, improving technical capabilities and customer service excellence.
• Led strategic planning and booth execution at the 2019 NPMA PestWorld Conference in San Diego to increase national brand visibility.
• Implemented SharePoint Workflow for Growth Program approvals, improving internal efficiency and documentation control.
• Represented Corteva on the Marketing Committee for the Hands United Foundation, advancing nonprofit awareness through community-driven branding efforts.
• Orchestrated multi-day, out-of-state customer engagement meetings—managing budgets, logistics, and content delivery for top-tier client experiences.
Dow AgroSciencesSenior Account Representative
May. 2014 - Sep. 2017Georgia, United StatesManaged an $8.7MM territory within the Urban Pest Management (UPM) sector, with a focus on revenue growth, strategic sales execution, and market expansion. Drove key initiatives across account management, customer education, and regional planning to support long-term business development. Key Contributions:
• Led the realignment of Georgia’s $22MM UPM portfolio, enhancing sales coverage and improving regional efficiency.
• Served as the district lead for the Growth Process Program—crafting messaging that supported $280M in incentive programs and streamlined approval workflows by 50%+.
• Acted as Georgia's primary sales and technical contact for all Sentricon® products, the nation’s leading termite elimination system.
• Appointed to the Sentricon® Excellence Team (2016–2017), providing strategic input on $3MM+ in national marketing and communications investments.
• Coordinated the annual UPM Sales Kickoff and Customer Meeting, overseeing theme development, logistics, and speaker management to deepen client relationships.
• Drove unit and revenue targets by executing a tailored call strategy and leading sales negotiations across key accounts.
• Accelerated market growth through focused outreach to underdeveloped accounts and strategic prospecting.
Dow AgroSciencesAssociate Account Representative
May. 2012 - May. 2014Georgia, United StatesManaged a $5.6MM sales territory with a focus on revenue growth, product adoption, and customer relationship development. Collaborated cross-functionally to execute strategic sales plans, streamline account management, and support the successful expansion of the Sentricon® brand. Key Contributions:
• Designed and launched a targeted sales promotion that boosted installation volume by 47% and renewal volume by 13% within five months.
• Surpassed annual revenue targets by driving market share growth for Sentricon® and supporting the rollout of new products.
• Developed and executed localized sales plans that contributed to territory expansion and client retention.
• Negotiated financial terms and introduced adoption strategies that accelerated uptake of new technologies.
• Led bi-monthly client sales meetings, piloting enhanced company-wide protocols that improved sales team productivity.
Dow AgroSciencesAccount Representative
Jan. 2007 - May. 2012Georgia, United StatesManaged and grew a multi-million-dollar sales territory, focusing on revenue growth, market penetration, and brand visibility within the homebuilding and pest control industries. Spearheaded technical training, industry partnerships, and event strategy to support customer acquisition and retention. Key Contributions:
• Increased territory revenue by 67%, growing from $3.3MM in 2009 to $5.4MM in 2012 through strategic selling and account development.
• Forged key partnerships with the Greater Atlanta Home Builders Association and HomeAid Atlanta to elevate brand credibility.
• Directed regional and national event strategy, including exhibit planning for NPMA PestWorld, GPCA conferences, CPCO of Georgia, and the Atlanta Home Show.
• Delivered product training and financial consultations, facilitating successful market entry of new offerings across the territory.
• Recruited top-tier talent at Virginia Tech, supporting corporate initiatives to build a strong sales pipeline.
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