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Work Background
Vail ResortsPublic Relations Manager - Corporate Communications
Feb. 2023 - Sep. 2025Propel the new Corporate Communications team forward as a vital, necessary resource for a variety of corporate and mountain teams. Lead all website content development and management, award applications and submissions, corporate newsroom management, blogs and trainings, and corporate social media strategies. Collaborate on executive thought leadership opportunities and public relations initiatives. Winning award applications: Fast Company's Most Innovative Companies
NSAA Mountains are for Everyone
NSAA Golden Eagle Hero of Sustainability
NSAA Golden Eagle Climate Change Impact NSAA Golden Eagle Innovation in Sustainability
NSAA Safety Awards Best Employee Safety Program
Mountain Travel Symposium Summit Award for Epic Wellness
Axios Denver Power Players for Kirsten Lynch
Skift IDEA Awards Finalist
Skift IDEA Awards Winner
Karsh HaganContent Strategist
Nov. 2022 - Feb. 2023
Karsh HaganSocial Media Community Manager
Jun. 2021 - Feb. 2023Denver, Colorado, United StatesWork collaboratively with a diverse group of brands and agency players to devise social and community management strategies, while performing analytics, implementation, and KPI tracking. Additionally, write relevant social copy, perform competitive research, and brainstorm creative content.
evoSki Sales Associate
Nov. 2020 - Aug. 2022Denver, Colorado, United States- Create a welcoming, and inclusive retail environment.
- Educate and assist in informed customer decisions on ski sales. - Assist in a variety of cross-functional store projects. - Grow and expand ski sales, specifically category specific women's skis.
Loon Mountain ResortCommunications Manager
Oct. 2019 - Sep. 2020Devised and headed public relations, social media and content marketing strategies to drive brand awareness and sales for New Hampshire's most recognizable ski brand and relevant business units. Represented brand and acted as spokesperson for all media and crisis communications. Fostered and oversaw team of content coordinators, and cultivated the development of new content creators. -Refocused social media strategy to increase community and engagement across platforms and two brands. -Amplified brand awareness through influencers for Loon and Loon Parks. Influencer and athlete marketing reached a potential audience of 208k. -Identified and promoted brands through strategic media pitches. Contributed to over 4,300 mentions, 14.9m in reach, and $2.8m in publicity value. -Championed Loon and New England Pass brands as media point of contact, spokesperson, and representative at ski shows. -Redefined content marketing strategy for social media. Created three out of five of the top engaging photo in the last year for a combined 8,640 likes and 60k in reach. -Illustrated brand in photography and video. Overhauled digital asset management system.
Stratton Mountain ResortCommunications and Social Media Specialist
May. 2018 - Jun. 2019Stratton, VT• Wrote and edited press releases for national distribution
• Managed and curated all resort social media channels • Assisted in website creation and management • Wrote and edited copy for events and print collateral
• Produced and created media collateral
• Hosted and curated media and influencer visits
Sunday River SkiwayCommunications Coordinator
Nov. 2017 - Apr. 2018• Wrote and edited press releases for national distribution
• Managed and wrote Sunday River blog, "the first chair"
• Assisted in media relations and visits
• Wrote and edited copy for creation of new website
• Managed website edits and copy/style
Sierra ClubEditorial Intern
Dec. 2016 - May. 2017Oakland, CA• Wrote a variety of features for the Green Life blog
• Assisted with photo and web production withe Drupal
• Attended weekly editorial department and intern meetings
• Fact checked pieces for online and the magazine
Appalachian Mountain ClubAMC Outdoors Editorial Intern
Jan. 2016 - Aug. 2016Greater Boston Area•Write features for membership magazine, including news briefs and outdoor activity listings
•Conduct photo research •Work on long term feature project
•Participate in editorial/company wide meetings
Boston Globe MediaMetro Correspondent
Jan. 2016 - Jul. 2016Greater Boston Area•Write breaking news stories
•Monitor police scanner, radio and social media outlets for breaking news
•Follow up on potential news tips
Boston Globe MediaBoston Globe Regional North Co-op
Jun. 2015 - Dec. 2015Greater Boston Area•Wrote weekly local business and events brief called the Informer
•Managed content such as inputting other reporter's stories and photo assignments
•Wrote articles in various styles/ types/ genres
•Managed weekly cartoon caption contest
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