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Work Background
Aristeia Communications LLCOwner/Founder
Jun. 2025Aristeia Communications brings clarity, credibility, and cohesion to your brand voice. We partner with organizations and senior leaders to rise to their defining moments—from bold brand evolution and digital ecosystem builds to thought-leadership platforms that fuse purpose with performance. Let’s connect if you’re ready to make every message matter.
Boehringer IngelheimHead of Newsroom, Corporate Affairs
Mar. 2022 - Apr. 2025Ingelheim am Rhein, Rhineland-Palatinate, GermanyResponsible for globally steering, governing, and creating editorial, thought leadership content on the global corporate channels to amplify and enhance the company's reputation amongst key audiences. Lead, develop and inspire a large cross-functional Newsroom team - charged with being the company's Official Storytellers - which consists of journalists, content creators, community managers, video producers, designers, and project managers. Set corporate channel strategy for internal and external audiences.
Boehringer IngelheimDirector, U.S. Communications Digital Excellence & Enterprise Operations
Oct. 2019 - Mar. 2022Ridgefield, ConnecticutBuild, implement and lead a team of in-house digital and social experts tasked with setting strategy for US corporate channels, establishing quality standards, and upskilling company at-large as it relates to social media engagement. Establish a credible digital centre of excellence with clear accountability for corporate content, internal and externally facing, that complements the US business communications objectives and underscores the company's reputational goals.
Boehringer IngelheimSenior Associate Director, Executive Communications and Strategy & Execution
Sep. 2017 - Oct. 2019Primarily responsible for developing and driving strategy and implementation of BI's strategic internal communications and leading executive communications efforts for Human Pharma while maintaining strong relationships with the Human Pharma Leadership Team (HPLT) and other key business partners. Additionally responsible for serving in a Chief of Staff capacity to the leader of the Communications & Patient Affairs team to facilitate the development and execution of team strategy, focusing on prioritized initiatives.
Boehringer IngelheimAssociate Director, Digital & Social Media
Dec. 2015 - Sep. 2017Responsible for leading the vision and strategy and directing implementation of BI's U.S. corporate external digital and social media channels including websites, social media, third party content, and emerging media. Additional focus on enhancing and protecting the corporate reputation of Boehringer Ingelheim in the U.S.
Boehringer IngelheimManager, Internal & Executive Communications
Apr. 2013 - Dec. 2015• Responsible for developing and driving comprehensive, key message-based communications plans for various functions across the US organization using internal digital channels. • Manage the strategic and tactical delivery of business-relevant information to employees to help ensure the achievement of the company vision, objectives and goals.
• Focused on employee engagement through the ongoing optimization of the corporate intranet and other internal digital channels to include closed-circuit televisions, webcast programming, and daily e-newsletters.
• Accountable for the successful performance of programs from a measurement standpoint; requiring thorough tracking and analysis of all reporting systems.
• Continuously evaluating employee perceptions, attitudes, behaviors and understanding of organizational effectiveness through innovative implementation of feedback tools to ultimately drive productivity and influence behavior change.
• Regularly consulting with C-Suite and exec-level partners on communications theory, best practices and the development of effective communications plans.
• Manage several external vendor and agency relationships
• Develop, plan and execute large-scale, nation-wide events
Fosina Marketing GroupInteractive Copywriter
Mar. 2012 - Apr. 2013Danbury, CT• Wordsmith responsible for developing powerful and response-driven copy for email, web content, banners, landing page optimization and direct mail. • Regularly collaborate with clients, licensors, account managers and designers to produce compelling, call-to-action copy; specializing in the development of continuity content for brands such as Disney, Sesame Street, History Channel, International Masters Publishers, HealtheTrim and Amora Coffee. Founded in 2003 by client-side continuity marketing pioneers, FOSINA today is a digital direct response agency that helps leading consumer brands deploy online ad channels to acquire and retain quality customers. FOSINA also delivers some of the top performing club and continuity campaigns to the CPA and alternative performance marketing channels.
Zotos International (Subsidiary of Shiseido USA)Associate PR & Communications Manager
Apr. 2007 - Mar. 2012• Serve as sole in-house copywriter & proofreader working with marketing teams to create compelling copy for all brand communications including website and advertising copy, sales materials, email campaigns & on-pack communications.
• Responsible for all Zotos Inc. public relations output, working directly with internal departments to pitch brand-relevant stories, develop press releases, and create unique publicity opportunities. Regularly interface with beauty industry influencers to secure media coverage. • Additionally responsible for all internal corporate communications for Zotos Inc. including industry performance recaps, new hire/title announcements and corporate event coordination.
• Designated project leader for the strategic development and implementation of all integrated digital marketing campaigns. • Lead digital project manager liaising with off-site web development vendor. Responsible for managing timelines, creating original content and technical product copy, coordinating all graphic assets for multiple websites, maintaining and growing social networking pages and spearheading e-marketing campaigns. • Accountable for tracking and interpreting program metrics using Google Analytics, iContact and Zarca metric tools.
Project Support Team, Inc.Assistant Project Manager
Jun. 2006 - Mar. 2007Responsible for the successful implementation of national consumer promotions for large clients such as ESPN, AT&T, MLB, and Dunkin Donuts. Worked directly with clients on all dimensions of a promotion; from concept generation, official rules writing, and technical development to winner notification and prize fulfillment
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