TessoFounder & CEO
Jan. 2025New York, United States• Founded and built Tesso, a premium ready-to-drink Tequila Espresso Martini brand focused on quality, inclusivity, and unforgettable nights
• Led end-to-end business development: product formulation, supplier sourcing, brand identity, packaging design, and go-to-market execution
• Developed a multi-channel GTM strategy including on-premise, off-premise, and direct-to-consumer, targeting high-growth RTD and cocktail-forward markets
• Raised pre-seed capital through a Friends & Family SAFE round, structured investor documentation, and oversaw business incorporation and IP assignment
• Leveraged LGBTQ+ business certification to form strategic partnerships, gain supplier diversity access, and position Tesso as a brand built on community
• Built brand presence across social platforms (Instagram & TikTok) to drive early buzz and organic traction pre-launch
• Oversaw all legal and regulatory compliance including TTB filings, wholesaler permits, and state registrations