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Work Background
Unleashed BrandsSalesforce Marketing Cloud Architect/Administrator
Jul. 2022• Manage Marketing Cloud instance comprised of over 500 business
units and 650+ franchise users and implement current/new functionality
• Build customized segments utilizing SQL across multiple databases
• Configure automated imports/extracts, and other ETL activities
• AMPscript customization, journey development, and training
Caterpillar Inc.Lead Software Engineer (Marketing Cloud)
Mar. 2022 - Jul. 2022Peoria, IL• Implemented new product functionality and infrastructure to manage
campaign and associated governance processes
• Provided strategic and training expertise to marketers to maximize
use of the Salesforce Marketing Cloud and Sales Cloud integration
• Develop queries and associated reporting to meet enterprise objectives
• AMPscript customization, journey development, and internal training
Six FlagsSalesforce Marketing Cloud Developer/Administrator
Sep. 2021 - Dec. 2021Salesforce Marketing Query/Segmentation, Automation of extract/transform/load operations, AMPscript customization, and Journey Development in coordination with Service Cloud (Position eliminated due to organizational restructuring)
Caterpillar Inc.Solution Architect (Salesforce Marketing Cloud)
Aug. 2019 - Sep. 2021(Initially as Contractor and later as Full-Time)Worked collaboratively with internal marketers to weave segments, content, and activities into experiences using Journey Builder, Automation Studio, Contact Builder, Email Studio, GA360, Audience Studio, AMPscript, SQL, and more.
Coastal CloudMarketing Solutions Architect
Mar. 2019 - Jan. 2021(Initially Full-Time and later as Sub Contractor)• Provided consultation on personalized communication development, customer journeys, best practices, and optimization efforts for clients
• Worked with clients to establish strategic roadmaps focused on improving the customer experience and building a communication plan to address it. • Executed implementation related tasks such as email template, landing page, and journey development and associated training and change management/adoption
Light Your FiresOwner
Jan. 2019Monticello, ILProviding tactical, training, and insights program support to grow engagement and relationships with internal and external customers. We can help you start or grow your email program, harness insights with comprehensive surveying and in-depth interviews, or get familiar with Salesforce Marketing.
Cheetah DigitalSenior Director, Global Strategic Direction (Center of Excellence)
Mar. 2018 - Mar. 2019Greater New York City Area• Developed best practices, standards, and methods to measure/improve campaign execution accuracy across 400+ member consulting practice • Managed projects supporting new initiatives for the Campaign Services practice
Acumen SolutionsSenior Manager, Digital Strategy and Execution at Acumen Solutions
Jul. 2017 - Jan. 2018• Managed projects and teams executing campaigns on behalf of enterprise clients • Developed go to market strategy and deliverables including sales delivery presentations, user story libraries, scoping templates and statement of work descriptions to advance sales pipeline for digital strategy projects
• Established delivery methodology for campaign and creative design projects including processes and templates for discovery, design, build, and deployment
SalesforceSenior Manager, Marketing Cloud Campaign Operations Practice Community
Mar. 2015 - Jul. 2017Indianapolis, Indiana Area• Managed projects supporting new initiatives for the Campaign Operations practice
• Defined global processes and tools and tracked associated adoption assuring superior levels of accuracy and efficiency across 200+ member Campaign Operations practice
• Collaborated with services leadership on offering development and practice positioning
• Supported services leadership with campaign and production risk escalations, process audits, and associated remediation execution
• Collaborated with Salesforce Marketing Cloud content product managers to understand and influence product road maps and document platform user tips and best practices
ExactTargetManager, Global Accounts
Jan. 2013 - Mar. 2015Indianapolis, Indiana• Developed and managed a high-performing team of 8 employees with influence over 7 additional team members dedicated to the production, execution and quality assurance of projects and email deployment tasks for the Citi Cards and Citi Retail Services accounts
• Collaborated with internal and external stakeholders to develop and implement strategies to test, measure and optimize email performance including contact strategy, segmentation, preference management, triggers, list management, campaign management, deliverability, project management and reporting
• Established and enforced workflow processes, schedules and service level agreements as well as resource forecasting and utilization for assigned campaign team
Herff JoneseCommerce Product Manager, Cap & Gown Division
Jul. 2012 - Dec. 2012Indianapolis, Indiana Area• Responsible for leadership in design, development and implementation of on-going enhancements for e-Commerce software applications and environments
• Maintained and presented product roadmap and completed business analyst functions including requirement definition and UAT
ExactTargetCampaign Manager and Email Production Consultant
Oct. 2011 - Jul. 2012Indianapolis• Managed campaign execution process from review of assets through email deployment and reporting while serving as the primary client contact in day to day operations
• Coded emails and landing pages as required utilizing HTML, CSS and AMPScript, an ExactTarget proprietary scripting language
Herff JonesInternet Development Manager
Mar. 1996 - Jun. 2011• Developed and collaborated with internal teams on e-commerce projects for B2C and B2B markets generating over 50 million dollars in annual revenue. • Supervised and developed staff of three in the creation of division websites, email/social marketing campaigns and associated landing pages • Fostered collaborative relationships with internal and external stakeholders including Marketing, Information Technology, Sales, Customer Service and Operations
• Held additional roles at Herff Jones including E-Commerce Product Manager, Internet Applications Developer, and Marketing Manager during my tenure
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