ExactTargetManager, Global Accounts
Jan. 2013 - Feb. 2015Indianapolis, Indiana• Developed and managed a high-performing team of 8 employees with influence over 7 additional team members dedicated to the production, execution and quality assurance of projects and email deployment tasks for the Citi Cards and Citi Retail Services accounts
• Collaborated with internal and external stakeholders to develop and implement strategies to test, measure and optimize email performance including contact strategy, segmentation, preference management, triggers, list management, campaign management, deliverability, project management and reporting
• Established and enforced workflow processes, schedules and service level agreements as well as resource forecasting and utilization for assigned campaign team