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UnileverOmni-channel Lead Colombia & CAM
Nov. 2022 - Mar. 2025Bogotá, Distrito Capital, ColombiaSpearheaded digital sell-out acceleration for PurePlayers, trade web shops, and cash-and-carry outlets in Colombia and Central America, achieving sales volume growth of +18% and value growth of +48%. Successfully led the end-to-end development and rollout of WhatsApp Business as a strategic eCommerce channel, integrating 7 partners within 6 months, optimizing UX and achieving higher adoption rates. Strategized and executed promotional activations, delivering a 47% YoY increase in incremental operators, while optimizing click-through rates and customer engagement. Designed and implemented data-driven digital transformation initiatives, increasing conversion rates by 15% and driving a 23% sales growth on web shops through enhanced content strategies and KPI dashboards. Managed marketing budgets to maximize ROAS, ensuring efficient investments for improved brand penetration and digital channel performance
UnileverE-commerce Coordinator B2B & Marketplace COL & CAM
Jan. 2021 - Nov. 2022Bogotá, Distrito Capital, ColombiaDirected growth strategies for B2B and marketplaces, onboarding partners like BEES, Jokr, and Chiper, and boosting channel engagement by 8X. Launched and maintained Unilever’s official store on Mercado Libre, strengthening visual merchandising and accelerating sales across LATAM. Oversaw commercial and promotional budgets, aligning seasonal campaigns with regional strategies to drive engagement and conversion. Improved the Compre Ahora platform, leveraging predictive analytics and Salesforce Marketing Cloud to refine customer journeys and achieve a 25% boost in engagement. Developed Google Analytics-driven optimization initiatives for email marketing
UnileverE-commerce Analyst B2B & B2C Colombia
Aug. 2020 - Nov. 2022ColombiaExecuted comprehensive strategies to develop and optimize eCommerce channels, driving a 2X sales increase for more than 45 distributors across Colombia. Strengthened client relationships through stakeholder management, ensuring seamless communication and execution of activities across diverse accounts. Directed portfolio coding for PurePlayers and Compre Ahora B2B, facilitating client acquisition by regularly updating product pricing and content on e-retailer platforms. Managed sales force quotas, incentives, and KPI tracking through data-driven project database management. Optimized site content management for Compre Ahora and PurePlayers, delivering engaging and consistent product presentations that boosted customer engagement by 30% in 12 months.
UnileverAnalyst training ISE
Feb. 2019 - Aug. 2020Bogotá D.C., ColombiaDesigned and launched a corporate e-learning platform, delivering over 20 engaging and interactive courses, resulting in a 300% increase in usability through continuous optimization. Created impactful learning content aligned with business priorities, using A/B testing to enhance storytelling and maximize employee retention. Managed end-to-end operations of the virtual training platform, monitoring KPIs to identify improvement opportunities and ensuring seamless course execution. Led training programs for sales teams, boosting productivity and engagement through structured workshops and team activities. Developed a training analytics dashboard to leverage user engagement metrics, optimizing data-driven decision-making and improving program effectiveness. Facilitated a workshop series for over 150 employees, achieving a 50% increase in training module completion rates and aligning skills with organizational goals. Executed advanced seasonal campaigns, integrating interactive storytelling and experiential modules to enhance engagement and learning outcomes.
UnileverIntern Academy
Sep. 2018 - Feb. 2019Bogotá D.C., ColombiaDeveloped improvement action plan and roadmap for the training area o national sales for Q1 -2019 (Digital)
UnileverIntern-Route to Market
Jun. 2018 - Sep. 2018ColombiaConducted a competitive diagnostic to develop an actionable improvement roadmap, strengthening employee training tools to meet market demands. Maintained and updated the virtual training platform, simplifying online module scripts and achieving a 50% usability improvement. Ensured timely settlement of the secondary sales force, adhering to company guidelines and delivering performance updates to the sales team monthly. Provided ongoing support for project development through effective communication with the sales force. Designed management reports and scorecards to track project progress, enabling data-driven decision-making and improved performance outcomes.
Universidad EANUniversity Spokesperson
Feb. 2018 - Jun. 2018Represent the University in fairs and academic events, assuming responsibilities such as presentation, supply and exchange of information and benefits of the university's programs by establishing relationships with various audiences and potential applicants.
Dotélo S.A.SKey Account Executive
Jan. 2017 - Mar. 2018Bogotá D.C., ColombiaIdentify and act as a point of contact for potential customers. Organize regular meetings with customers to discuss their requirements and at the same time manage their orders.
Dotélo S.A.SAdministrative Assistant
Jan. 2013 - Dec. 2017Bogotá D.C., ColombiaExecution, Control and Weekly Order Reporting of the company's ERP. Support in trade fairs, organization and analysis of databases, supporting executives with daily tasks.
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