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Work Background
Avance CareSenior Marketing Specialist
Jan. 2022Durham, North Carolina, United States• Strategize and implement an aligned omni-channel content plan to move prospective customers from awareness funnel stages to customer and loyalist funnel stages
• Design, schedule and publish all social media content to make services and locations known and establish brand as a healthcare industry leader
• Analyze insights and optimize social media campaigns and content strategies to produce higher engagement rates
• Develop, implement, and strategize marketing activities for internal and external key audiences, including consumers, physicians and patients • Copy-write and edit all website content, collateral content, and social media content from all team members
• Strategize content calendar for all external marketing communications including monthly newsletter, blog, and social media channels
• Produce and manage social media channels for 38+ acquired medical practices, including Facebook, Instagram, LinkedIn, YouTube, and Threads
• Establish and optimize all location listings on Google, NextDoor, Yelp, and Bing to provide accurate information and increase exposure
• Collaborate with all co-workers to achieve location-specific marketing campaigns to increase customer acquisition and retention
• Manage end-to-end e-mail marketing including copy, design, automations, and data organization to patients and leads within Constant Contact, SalesForce, and ActiveCampaign • Assist company in growth efforts and addition of over 10 practices, and widen brand awareness in the state of North Carolina
Fyzical Therapy & Balance Centers at Southwest Georgia RehabDirector Of Public Relations
Jan. 2020 - Oct. 2022Cordele, GA• Strategize and organize all marketing efforts to produce effective campaigns and achieve measurable goals
• Write, schedule and publish original content to multiple digital marketing platforms
• Develop and execute promotional digital marketing and mailing campaigns for previous and current customers and community members to acquire new customers
• Tell engaging, passionate and inviting stories to accurately represent the vision and mission of the brand
• Collaborate with all co-workers to accomplish accurate, efficient and detailed tracking of referral sources, customer satisfaction and clinic productivity
• Present brand on all platforms in a relatable, passionate, and motivating voice to win new customers
• Establish and build relationships with influential community leaders and doctors to increase exposure and knowledge of brand and services
• Analyze campaign and clinic data frequently to measure growth and determine success of marketing efforts
Branson.comMarketing Coordinator
Apr. 2019 - Dec. 2019Branson, MO• Wrote captivating content to produce conversions and provide information to meet customer needs
• Curated original, unique and relevant content to promote desirable experiences achieved through the brand
• Created a cohesive and desirable brand on all platforms through video, photo and copy
• Collaborated with managers and community partners to develop effective digital and print marketing campaigns
• Developed a unique company voice and brand based on passionate and engaging story-telling
• Collected and analyzed digital campaign data frequently to measure and determine success of marketing campaigns
KanakukWoman's Director Intern
Sep. 2018 - Apr. 2019Branson, MO• Scheduled, planned and coordinated social media posts
• Interviewed future potential staff members
• Performed administrative and organizational duties as needed, consisting mainly of client outreach
KanakukSocial Media Coordinator
May. 2018 - Aug. 2018Branson, MO• Planned, scheduled and coordinated social media posts across multiple platforms
• Created and wrote multiple blog posts for appropriate audiences in a timely manner • Communicated with team members and managers to achieve goals
TruePoint CommunicationsPublic Relations Intern
Jan. 2018 - May. 2018• Updated and maintained local and national media lists for various markets
• Monitored and tracked publicity placements • Secured campaigns with influencers and local and national media • Drafted news releases, pitches and other media materials in AP style • Daily use of Microsoft Word, Excel and PowerPoint, as well as Cision and Snagit
Oklahoma State UniversityPeer Tutor
Aug. 2015 - Dec. 2017• Assisted students in all steps of the writing process, from brainstorming to proofreading
• Corrected and taught recurring structural and grammatical errors within students' papers
• Participated in community engagement and outreach programs
Odyssey.Editor In Chief
Feb. 2015 - Aug. 2017• Managed a team of 25 peer writers and top-edited all content weekly
• Led the team in strategic social media marketing to increase content success
• Gathered 1.4 million+ community page views over a six-month period
• Assisted team members with brainstorming original content
• Created original articles and content on a weekly basis
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